The value of emotions
Every time I come across the phrase "The value of emotions", a cascade of thoughts comes over me, and I wonder if I am really giving my emotions the importance they deserve. If I had to write it from scratch, I would start by looking at what emotions mean to me. Emotions, from my point of view, are like that spectrum of colours that populate space, a palette of shades like emotions themselves. Imagine these pollutions of colours in the air, like an emotionally charged mist; vivid, hostile, and subtle colours, like red, green, blue, and yellow, that permeate the environment in which we move.
Emotion, for me, is that reaction that arises in response to an external stimulus, which somatises in the body and triggers a change of internal state. It is an experience that encompasses both physical and mental sensations because each stimulus is accompanied by a judgement. We could define it as a connection between the body and the external stimulus, a bridge of sensory and cognitive interpretation that together creates our emotional experience.
If we turn to the dictionary of the Royal Spanish Academy, we find that an emotion is an intense and transient alteration of mood, whether pleasant or painful, that generates a commotion in our body. This definition leads us to reflect on how we live in constant emotional fluctuation, going from happy to sad states and vice versa, like a dance of colours that shape our lives.
Now, how does all this relate to the concept of value? If we explore value from a numerical perspective, it is easy to link it to money and utility. However, I want to take it further. Value is something relevant, meaningful and essential in our lives. Just as we place value on material objects, we also place value on our emotional experiences. Emotion, then, becomes a key element in the appreciation of everything we experience.
In an everyday example, when we buy a product, we not only evaluate its technical characteristics but also how it makes us feel. Imagine two people making identical biscuits. One is imbued with enthusiasm, love and joy while creating, while the other feels sad and listless. Although the biscuits are the same in ingredients and process, the emotion present in their creation transcends and is reflected in the final product. When someone tastes them, they unconsciously pick up that energy and the experience becomes an echo of the emotion that formed them.
Value, in this sense, is built from emotion. Why do we choose one brand of clothing over another? Why do we prefer a particular service? It's not just functionality or aesthetics, it's the emotional connection we feel with what we purchase. Just as we recognise value in a dining experience, a warm embrace or a scenic view, we must also explore how our emotions add richness and depth to what we create and offer to the world.
Let's take a moment to question ourselves: how much value do we add with our emotions to what we create and offer, and how might we enrich our experiences and connections by recognising the power of our emotions? We are called to understand that by embracing our emotions and recognising their influence on what we create, we generate value that transcends numbers, connects people and enriches every aspect of our lives.
How much should I charge to recognise my value and how do I feel about it, remember that emotions are an indicator of the value you have as a person, as a professional and as a human being.
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