Value Drivers, Messaging and ChatGPT Oh My!

As a Sales Enablement Leader I have spent hours and hours working with companies identifying their customer's value drivers and developing messaging around it. One great way to leverage ChatGPT is to ask it to identify a specific role's value driver and then to write messaging around them.

NOTE: The results will not be 100% perfect and since ChatGPT does have a habit of making things up you still have work to do but this can help save you some time.

First Step With a Basic Example

PROMPT: What are the value drivers of a Director of Sales Enablement?

RESPONSE: As a Director of Sales Enablement, your role is to empower your sales team to achieve their goals and maximize revenue. The following are some key values drivers for this position:

1. Collaboration: Collaboration is essential in Sales Enablement. You need to work closely with other departments such as marketing, product, and customer success to develop and execute strategies that align with the overall company goals.
2. Innovation: As the Director of Sales Enablement, you need to be constantly looking for new and innovative ways to help the sales team improve their skills, knowledge, and performance. This could involve leveraging new technologies, developing new training programs, or experimenting with new sales methodologies.
3. Customer-centricity: The customer should always be at the center of your Sales Enablement strategy. You need to have a deep understanding of your target audience and their pain points, and work to provide the sales team with the resources and tools they need to effectively communicate your value proposition to customers.
4. Data-driven decision making: As a Director of Sales Enablement, you need to be able to analyze data and metrics to measure the effectiveness of your strategies and make data-driven decisions. This could involve tracking the performance of different training programs or analyzing the success rates of specific sales techniques.
5. Continuous learning: Sales Enablement is an ever-evolving field, and as such, it's essential that you are always learning and staying up-to-date with the latest trends, technologies, and best practices. This could involve attending conferences, reading industry publications, or participating in online forums and communities.

NOTE: After doing this a few times I recommend being as specific as possible like "Director of Sales Enablement for a midsize marketing software company."

Second Step: Messaging

PROMPT: You are a salesperson for a conversation intelligence software company. Write a prospecting email to a Director of Sales Enablement for each one of the value drivers.

RESPONSE: Sure, here are some sample prospecting emails for each of the value drivers:

Collaboration

Subject: Let's collaborate to enable your sales team

Hello [Director of Sales Enablement],

I hope this email finds you well. I am writing to introduce you to our conversation intelligence software company. We provide solutions that enable sales teams to improve their performance by analyzing and optimizing their sales conversations.

I noticed that your company is also dedicated to empowering your sales team to achieve their goals. I believe that by working together, we could collaborate to align our resources and strategies to drive greater results.

I would love to schedule a call to discuss potential collaboration opportunities between our two companies. Let's explore how our solutions can complement your sales enablement efforts.

Looking forward to hearing from you soon.

Best regards,

[Your Name]

Innovation

Subject: Innovate your sales strategy with our conversation intelligence software

Hello [Director of Sales Enablement],

Are you looking for ways to improve your sales team's performance and drive greater revenue? Our conversation intelligence software company can help you innovate your sales strategy.

We use advanced AI and machine learning technology to analyze and optimize your sales conversations. Our software can help you identify areas for improvement, coach your sales team to use the right messaging, and drive more conversions.

I would love to schedule a call to discuss how our solution can help you innovate your sales strategy and drive greater revenue. Let's explore how we can work together to achieve your sales goals.

Looking forward to hearing from you soon.

Best regards,

[Your Name]

Customer-centricity

Subject: Put your customers first with our conversation intelligence software

Hello [Director of Sales Enablement],

As a Director of Sales Enablement, you know that putting your customers first is the key to driving success. Our conversation intelligence software can help you achieve this goal.

Our software analyzes your sales conversations to provide insights on how you can improve your customer interactions. With our solution, you can understand your customer's needs and preferences better and tailor your messaging to their needs. This way, you can drive more conversions and build long-term customer loyalty.

I would love to schedule a call to discuss how our solution can help you put your customers first and drive greater revenue. Let's explore how we can work together to achieve your sales goals.

Looking forward to hearing from you soon.

Best regards,

[Your Name]

Data-driven decision making

Subject: Make data-driven sales decisions with our conversation intelligence software

Hello [Director of Sales Enablement],

Are you tired of making sales decisions based on guesswork and assumptions? Our conversation intelligence software can help you make more informed, data-driven decisions.

Our software analyzes your sales conversations to provide insights on what works and what doesn't work. With our solution, you can understand the effectiveness of your messaging, identify gaps in your sales process, and optimize your conversations for better results.

I would love to schedule a call to discuss how our solution can help you make more informed sales decisions and drive greater revenue. Let's explore how we can work together to achieve your sales goals.

Looking forward to hearing from you soon.

Best regards,

[Your Name]

Continuous learning

Subject: Keep learning and improving with our conversation intelligence software

Hello [Director of Sales Enablement],

As a Director of Sales Enablement, you know that continuous learning and improvement are essential to achieving success. Our conversation intelligence software can help you achieve this goal.

Our software provides real-time feedback to your sales team, helping them understand their strengths and weaknesses. With our solution, your sales team can receive ongoing coaching and training, enabling them to improve their skills and performance continuously.

I would love to schedule a call to discuss how our solution can help you keep learning and improving. Let's explore how we can work together to achieve

Final Thoughts

Are these the best emails? No. But ChatGPT created them in less than ten seconds. With good follow-up prompts like, "make it more concise and personable" or "change the second and fourth subject line" you can have a rough draft to start quickly. I can't wait to see what Outreach, Salesloft and others do with this tech so that we can use ChatGPT inside their product.