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The Value of a Digital-First Mindset

Shoptelligence

Personalized Style Inspiration Delivered by Artificial Intelligence.

发布日期: 2023年5月24日

Have you heard colleagues, competitors, and industry experts using the words?digital-first??Are you familiar with the concepts behind these latest buzzwords??A digital-first mindset is one in which your business approaches every challenge or opportunity with the fundamental belief that, in order to be beneficial, any strategy must be?as digital as possible.?

Experts say that, to accomplish the transition to a digital-first mindset, you’ve got to imagine two things every time without fail and then approach every question with these priorities in mind. First, you’ve got to believe that as much of your output is being consumed in digital form as possible, even if you’re not sure it’s true yet, and, second, you have to commit to a vision in which you power everything you offer with digital technology. With these two shifts in place, you’ll be on your way to change.?

Your Customers Are Already Digital-First

When you apply those two criteria – consuming as much digital content as possible and consistently opting for digital technology – it’s easy to see that your customer base is already digital-first. Just look at some of the stats:

There are over?300 million?internet users in the US, representing a stunning?91.8%?penetration rate (Statista)
Over?80%?of adults go online daily in the US;?30%?say they are always connected. (Pew Research)
The average American spends over?six hours?online every day. (Small Biz Trends)
People spend?more time on social media?than they do managing their everyday activities. (Bureau of Labor Statistics)
Globally, more than?2 billion?people shop online (Oberlo)
58.4%?of internet users buy something online every week. (Datareportal)
US online shopping is expected to top over?$1 trillion?in the coming year. (Statista)
59%?of shoppers prioritize shopping on mobile devices (Think with Google)?
63%?of all shopping journeys begin online (Zippia) but mobile shopping carts have an abandonment rate of?85.65%. (Woosuite).

What does this mean for your business? In a word,?profit?– but only if you’re ready to grab the opportunity by seamlessly blending the cutting-edge technology your customers demand with the high-level personalization and exceptional personal service they don’t want to give up.

Are you ready to adopt a digital-first mindset? Click the article below to read more about what it means and how you can benefit!