The Value of Customer Feedback

If you want to know how your business is doing, one of the best ways to gain that knowledge (besides reviewing your bank account balance) is customer feedback. Feedback from your customers will help you understand if you are meeting their expectations and requirements or if you need to make some changes.

What is Customer Feedback?

Customer feedback is the information your customers provide you about your product, customer service, or other processes you use within your company, such as your website. Listening to customer feedback makes customers feel involved and important, which is key to retaining them as clients.

How To Get Feedback

These days, you can find a lot of feedback on the internet just by looking at Twitter or review sites such as Yelp. But there are a few different ways you can collect feedback directly from your customers. Let's break down two of them: website surveys and email questionnaires.

Using Your Website

Website surveys enable you to collect feedback from your site visitors. This approach can help you engage these visitors and receive feedback immediately during or after their visits. These surveys can help determine if your site has any glitches and provide information on what may stop users from buying your products. With website surveys, the experience that visitors had on your site remains fresh, so the responses tend to be more representative of that experience. If your website experiences high traffic, a website survey would likely be the way to go. But you don’t have to design these surveys yourself; there are many website survey tools available.

Email Surveys

Another approach is using email questionnaires. This would be the method to use if you are seeking more robust information on customer satisfaction. For this, you will need current email addresses for all your customers, which you hopefully have. One drawback to this approach is that it involves multiple steps for your customers: opening the message, accepting the survey invite, landing on another web page, and then filling out the survey. Despite this, Email surveys can be a great way to get honest and accurate customer feedback.?

Using the Feedback

To truly capitalize on customer feedback, you need to take action after you receive it. While one-off negative comments may not require your attention, multiple customers providing similar feedback should alert you to address the issue at hand. On the other side, if you receive the same great comments from multiple customers, you’ll know you are doing a great job!

Every business should be thinking about customer feedback. To ensure you are serving your customers the best you can, it's important to listen to what they have to say about your business and take the appropriate action to make improvements where needed. If you listen to people, you’ll be able to deliver the best results and satisfy your customers’ needs. Ultimately, happy customers should equal a flourishing business for you.

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Published by:

Alan Pariser?

#businessinspiration, #successtips, #successmindset, #positivemindset