The Value of Creative Collaboration: Tips for Negotiating Profitable and Sustainable Content

I’m so excited to share this week’s featured episode with you because it absolutely blew my mind.

Vinnie Potestivo is an Emmy award-winning media and brand advisor who started in talent development in the late 90's and had the opportunity to work for MTV during (what some might consider) its golden age of programming. Vinnie worked on shows like The Osbournes, Pimp My Ride, TRL, Punk’D, Wild ‘n Out, and more.?

With million dollar insights, Vinnie is an expert at helping founder-led companies create, leverage, and monetize their content.?

He’s also the host of his own podcast, aptly titled, I Have a Podcast, where he and guests share creative insights and advice for producing business outcomes that have sustainable, and profitable impacts.

He joined Negotiate Anything to share some of the biggest insights of his career and talk about the role creative collaboration played in some of the most exciting and successful deals he was involved in at MTV, including one with the Renaissance Queen herself, Beyoncé.

What I love about this episode is that despite having involvement with some of the biggest shows and celebrities on MTV at the time, Vinnie’s advice is even more applicable today, especially with so many professionals embarking on a journey of creative entrepreneurship and content generation.

Bonus, almost all of his advice applies to the world of negotiation as well.?

So with so many brilliant insights, where did he start?

With the value of clarity...something I fear is often overlooked in conversations on creativity.

According to Vinnie, if creativity is the act of taking an internal thought and bringing it to life, the idea of clarity exists for the sake of goals.?

If the goals are short-term the wins are short-term.

If the goals are long-term, the wins are long-term.

Either way, before we can begin to explore the idea of a successful creative collaboration, it’s essential that we get clear, and detailed, about where we’d like to go.

To demonstrate this, Vinnie has a really cool story about Nick Cannon, and the role persistence, strategy, and collaboration played in the development of his “wildly” (forgive me) successful show, Wild n’ Out.

Trust me, the gems don’t stop there.

Check out the episode, “From Ideas to Impact: Creative Strategies and Relationship Building with Vinnie Potestivo” and let me know what you think!?

Also, don’t forget to follow Vinnie Potestivo on LinkedIn and check out his podcast, I Have a Podcast, today!

This Week On Negotiate Anything:

Strategic Negotiation Preparation: Managing Variables in Negotiation with Michael Reddington

Discover the transformative power of the Disciplined Listening Method with expert negotiator and certified forensic interviewer Michael Reddington, CFI . Michael’s expertise can help listeners, from any personal or professional background, get more out of their most difficult conversations and negotiators by leveling up their listening and strategic preparation skills.

Listeners will learn:

• How to read behavioral cues for deeper insights in negotiations
• The art of scripting and variable management for negotiation success
• The power of strategic preparation and its impact on negotiation outcomes

The Importance of Setting Expectations in Negotiations with Lewis Vanlandingham

In this episode, Lewis VanLandingham , a leadership trainer for Sandler, discusses how to set expectations upfront in negotiations and shows us a different and innovative way to approach sales.

Listeners will learn:

• The role of self-negotiation in setting expectations with prospects
• The definition of an upfront contract and how to set one up in preparation for a meeting
• How to build resilience in the face of potential rejection?

Case Study: How Negotiation Skills Contribute to Success in the Business World with Charlynda Scales

In this episode, Charlynda Scales ?????????? , Air Force Veteran and founder of Mutt's Sauce comes to the show with exciting stories about how her conflict resolution skills played a fundamental role in her success with Mutt's Sauce. Listeners will learn:

• Charlynda’s process for manufacturing and the biggest negotiations that have occurred along the way
• Tactics for closing and managing business deals
• How to successfully navigate difficult conversations with employees and team members

Leading with Equity, Disrupting Unconscious Bias with Stacey A. Gordon

Step into a transformative conversation with Stacey A. Gordon, MBA , the acclaimed Bias Disruptor and Workplace Culture Consultant. In this episode, Stacey unpacks the nuances of unconscious bias and shares strategies to foster an inclusive workplace.

Listeners will learn:

• How assumptions can shut down the potential for a true and honest conversation
• How to lean into honest conversations despite the realities of bias and assumption?
• Tips for slowing down and checking-in during difficult conversations

Don’t forget to subscribe to?Negotiate Anything?( the #1 negotiation podcast in the world) on Apple Podcasts, Google Podcasts, and Spotify.?

Have a wonderful weekend!

Kwame

CEO & Founder of American Negotiation Institute

#negotiation?#sales?#business