Value China is Xiaohongshu Cross-Border Marketing Agency

With the mission "inspire lives," Xiaohongshu is a lifestyle platform that encourages people to discover and connect with different lifestyles. Millions of users share their experiences daily, covering topics like cosmetics, fashion, education, food, travel, entertainment, fitness, and childcare through photos, text, videos, and live streams. This platform blends authentic user content with eCommerce, making it one of the most important channels in the purchasing process of Chinese consumers.

Value China is a digital company focusing on marketing and advertising for the Chinese market. It supports globally-present Western companies in enhancing their visibility and presence on the most important Chinese digital platforms.

Rewarding its extensive experience in platform management, Xiaohongshu has validated Value China's deep expertise in developing marketing strategies and providing comprehensive account management on the platform. At the beginning of 2024, Value China obtained the Commercial Authorization Certificate as Cross-Border Marketing Agency.

It marks the first time Xiaohongshu has granted such certification to a European agency. Thanks to this recognition of excellence, Value China can now offer advanced solutions to Western brands and create more value for them.

For more information about the new services, contact Value China at [email protected]

The awarding of this certification highlights the Value China team's extensive experience and deep expertise in providing high-quality services aimed at promoting the excellence of European brands in China. Luca Qiu, Value China's CEO, stated

"This recognition from Xiaohongshu marks a significant milestone in our company history. Being the first European agency to obtain this certification enables us to provide our clients with a higher level of customization and a wider range of services. We are excited to continue leading the market and opening new frontiers in Chinese marketing."

This acknowledgement is a clear sign of Value China's unwavering commitment to being pioneers and innovators in the Chinese digital marketing sector, always working alongside clients to explore new horizons and opportunities in the dynamic Chinese market.

In March, Value China held Xiaohongshu Meets Italy: Shaping the Narrative of Italian Excellence , the first Xiaohongshu summit in Europe in which over 100 representatives from Italian companies, media, institutions, and prominent influencers were in attendance.

Xiaohongshu Meets Italy event had platform managers who arrived from China to participate in the event directly. They gave a detailed presentation on that social media, revealing its inherent logic and dynamics with the incredible business opportunities it offers to Western brands.

In the coming months, Value China and Xiaohongshu will coordinate other events to celebrate this collaboration and explore opportunities for Western companies in the Chinese market.Jake Li, Head of Global Agency Partner, and Edol Yin, Cross Border Manager of Xiaohongshu, led participants on a fascinating journey through the effectiveness of Xiaohongshu in promoting brands. They explained how Xiaohongshu has become so popular among discerning Chinese consumers.

Xiaohongshu meets Italy: Shaping the Narrative of Italian Excellence Jake Li, Head of Global Agency Partner, and Edol Yin, Cross Border Manager of Xiaohongshu, led participants on a fascinating journey through the effectiveness of Xiaohongshu in promoting brands. They explained how Xiaohongshu has become so popular among discerning Chinese consumers.

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Does your business need to be reinvigorated? We at Value China can help you! You can contact our team directly from our LinkedIn page or our website .

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Value China

Since 2019, we have supported the digital transformation of hundreds of companies operating in the Chinese market, adapting their digital approach to China. As a consultancy, research and marketing agency, we respond to all digital needs aimed at the Chinese market, differentiating ourselves through multi-sector expertise.

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