A Value-centric "Manifesto" DRAFT

UPDATE: Per requests in the comments below (which was a really good idea) I have provided this as a Suggestion/Commentable Google Document. I look forward to the engagement.

I’ve been re-reading the Agile Manifesto over and over again over the last 5 years since I’ve been really pushing for Design Operations (DesignOps) and many people want to turn DesignOps into the next DevOps (which it should never be).

This is a draft I wrote while I was writing a bit on agile for my keynote DesignOps Summit happening next month in Brooklyn, NY, USA. It probably won’t make it into the presentation, but I wanted to put it out there to get reactions from people.

Why “re-write” the Agile Manifesto at all?

  1. It was written by and signed by only white men. (Yes, I’m a white man, but I’d love to collaborate with anyone and everyone interested.)
  2. It’s been almost 20 years since its been written and well, for something that is about lack of rigidity it has been around a might long time. I feel we’ve learned a few things and hopefully those come through in my working list.

What’s missing from mine right now is that there are no accompanying principles. I think the 12 principles are actually more important than the Manifesto itself.

Anyway, here it is:

“We are uncovering better ways of [providing value] by doing [design] and helping others [to do design].”

“Through this work we have come to value:”

  • Asking why and who over asking how and what
  • Understanding the whole over focusing on the pieces in isolation
  • Balancing exploration with experimentation
  • Value consumption over artifact delivery
  • People & planet over technology
  • Long term sustained value over the short term gain
  • Understanding consequences over focus on possibility

Again, I’d love to hear y’alls thoughts.

Silvia Calvet Martin

Discovery & Strategy | INNOVATION FOR PEOPLE & THE PLANET

5 年

I like the initiative. I’m not sure about the context for this principles (not manifesto yet): are them for design teams or multidisciplinary product teams? I’m not sure non designers would agree/understand some of it. Open to explore it. PS: have you ever heard of the Service Dominant Logic axioms? It’s a service design approach to understand user value in context.

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John Reese

UX Director, AdTech, E-commerce, Fintech, B2B tools. @ Walmart. Previously @Amazon, Home Depot, Paypal, GM, Adobe.

5 年

I love this train of thought Dave.

?Sascha Brossmann

Fractional CPO/VP/Head of Product, Advisor & Coach for Startups and Scaleups (B2B SaaS Platforms 0-1-scale) | Keynote Speaker | Community Builder

5 年

Two premises with respect to my own framing:? 1) human-centred → humanity-centred 2) sustainable is the new digital.[^1] Not as the 5th industrial revolution, though, but as the 1st post-industrial revolution. The industrial age will end within our lifetime (even though to us it might not already feel like that then). We ought to design and plan for the most desirable most viable possible future that could succeed it.? [1]: Actually, I would prefer _resilience_ to sustainability. Sustainability sounds static. Resilience derives its strength from being more _adaptive_.

?Sascha Brossmann

Fractional CPO/VP/Head of Product, Advisor & Coach for Startups and Scaleups (B2B SaaS Platforms 0-1-scale) | Keynote Speaker | Community Builder

5 年

Suggestion: openly editable/commentable cloud document (Google Docs or whatever) for easier participation?

?Sascha Brossmann

Fractional CPO/VP/Head of Product, Advisor & Coach for Startups and Scaleups (B2B SaaS Platforms 0-1-scale) | Keynote Speaker | Community Builder

5 年

Good food for thought. Thanks for putting it out for discussion, Dave! I agree on the importance of the principles. Before I might dive in deeper I feel like I am still missing some parts of your context, motivation, and rationale. For starters: 1) what are the actual core values that shall be driving the decision making? 2) what outcomes are you hoping to foster with this manifesto?

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