Value-Based Marketing
Understanding 'value' is the base? of any solid marketing strategy, no matter what you're selling. So, how do we really hit the nail on the head?
The Value Game: It's Personal
Value is a moving target, right? A Garmin watch is a runner's dream but overkill for a casual user. Our job is to figure out who finds what is valuable and steer your campaign that way.
What are you really selling? It's not just a product; it's a lifestyle, an aspiration. So, shift from listing features to selling experiences. Trust me, it works.
When your product is premium-priced, you can’t just throw up an Facebook ad and expect sales to roll in. This customer needs to be wooed. Think consultations, personalised demos—the whole nine yards.
Whether it's a top-tier kitchen knife or high-end tech, emphasise long-term value over upfront costs. People want their investments to last.
Online reviews are your best friend and strongest selling point in today's market. Use them wisely to back up your product's claimed value. Don't forget to use reviews across the platforms your customers reside, TikTok, Facebook, Google etc.
What’s Your Price Tag for Second Thoughts?
We all have that price point that makes us hesitate. Know your audience’s and position your pitch accordingly.