The Valuable Lesson the 10m Air Pistol Shooting Competition Taught Video Marketing

With Regular Glasses and a Hand in His Pocket, Yusuf Dikec Causes a Sensation at the Paris Olympics, Leaving a Lasting Lesson for Video Marketing

Yusuf Dikec, the 51-year-old Turkish shooter, has captured everyone's attention not just for winning a silver medal in the 10m air pistol mixed team event, but for his distinctive and simplified style. Born in Kahramanmara?, Turkey, Dikec began his sports shooting career in 2001 and has built an impressive record of national and international championships. In 2006, he set a world record at the CISM World Military Championship in Norway, and his unique approach once again put him in the spotlight in Paris.

Unlike other competitors, Yusuf chose not to use specialized equipment such as corrective lenses or large ear protectors. Instead, he wore regular glasses and simple yellow earplugs. He also shot with both eyes open and maintained a relaxed posture with one hand in his pocket, earning admiration from many around the world.

This story has not only been a hit on social media but also offers a valuable lesson on simplicity and effectiveness, which we can apply to digital marketing, especially video marketing.

The Power of Video Marketing in Email

Although email may seem like a basic and simple channel, it can offer excellent results for video marketing when combined effectively.

Direct Reach

Video is the favorite content for both brands and consumers. It is estimated that over 500 hours of video are uploaded to YouTube every minute, and social media users watch around 100 minutes of video per day. However, with the exponential increase in content, capturing and maintaining the audience's attention has become increasingly difficult. On platforms like TikTok or Instagram Reels, people quickly scroll from one video to another, absorbing little information and making it a challenge to stand out.

On social media, users are constantly bombarded with a deluge of content, from posts by friends and family to brand advertisements and news. This saturation can cause content to easily get lost in the constant stream of information. While social media offers tools to segment and reach specific audiences, the competition for attention remains fierce.

In contrast, emails arrive directly in the recipient's inbox. Similar to how Dikec achieved great precision with minimal equipment, email offers video marketing direct reach without needing to be present across multiple channels and formats on social media platforms. For instance, on Instagram, a brand must consider posts, reels, stories; on Facebook, they must manage Facebook Watch, Messenger, stories, and reels; while on TikTok, there are videos, lives, and statuses, not to mention collaborations with influencers and digital media.

Lasting Impression

Dikec's simplistic style left a lasting impression on the public, and videos in emails can do the same. Emails with videos tend to have a higher retention rate. Being received directly by subscribers through a channel where they do not typically expect this type of content, these videos capture attention better and ensure your message sticks in the recipient's memory.

Higher Return on Investment

Using less costly equipment than his competitors, Dikec's approach also reflects the potential performance of video marketing through emails. This strategy does not require large investments and offers a higher return on investment compared to social media campaigns, where competition for attention is fierce, and costs can be high.

Moreover, emails with videos tend to have click-through rates 200% higher and an ROI 8 times greater, as they capture the recipient's attention more effectively. This combination of simplicity and effectiveness makes email a powerful platform for video marketing, maximizing the impact of messages and improving audience connection.

Conclusion

Yusuf Dikec's participation in the Paris 2024 Olympics shows that sometimes, a simple and direct approach can be surprisingly effective. In digital marketing, videos in emails represent a powerful strategy that should not be underestimated. While social media can be overwhelming and costly, videos in emails reach a more personal and effective manner, leaving a lasting impression on your audience. Depending on the strategy, the channel used to distribute a video will also vary: to capture the attention of our clients and convert them, the best option remains email, while social media can be effective for reaching new accounts.