How to Create Great Content: 5 Staple Content "Wrappers" and Other Useful Tips
Natali Oprya
?? I help SMEs & startups scale with solid sales systems & teams! ?? Building evergreen funnels that turn small ventures into three-figure businesses. Growth marketing | GTM Strategy | Founder at @Aim2Scale ????
Check out a bunch of valuable nuggets by Russ Henneberry from Digital Marketer by Ryan Deiss and his team.
??People show interest in something by committing their time and money. And content is an enormous tool to measure these metrics and define how committed people are.
??Content marketing formula:
1. Great content = value.
Content can be educational, inspiring or entertaining.
2. Value = audience. The audience gravitates towards great content.
3. The audience creates the ability to advertise.
4. Advertising creates awareness.
5. Awareness = the ability to make a sale.
The reverse is true too. Poor content = no value and ultimately no sale.
??"Content baton" technique is based on the principle of moving the customer from one stage to another stage in their customer value journey, which is a lot more than just a blog.
?? The most DANGEROUS myth in content marketing:
Content marketing and blogging are often equated. Many people think they are one and the same. That just couldn't be further from the truth. The blog is just a single tactic in the whole arsenal of content marketing tools.
??A good marketer understands how content marketing and customer value journey interact. A lot of marketers would know how to create awareness and engage people and never figure out how to build a List or convert leads into buyers.
That's the key difference between content marketing that is connected to revenue vs just content that is kinda cute and fluffy????
?? Sometimes the situation goes like this.
I read their posts, I listen to their podcasts but I don't know what this company does, what their offer is. That is not bad marketing, that is bad UX.
Good marketers know how to couple content marketing with good UX, which is key for the customer value journey. Failure to provide the next step and move the person up there is both bad marketing and bad UX. Couple good UX with good content ?? ??
5 Staple Content "Wrappers":
? Lists
? The How to...
? Answer
? The interview
? The news
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