Validation, the golden age of scammers, and the email conference for rebels.
Welcome to the May 2024 edition – our first in fact –?of Sinch Mailgun News. It's been a busy spring filled with events and updates. Here are some of the highlights from conferences, to deliverability, to the rising golden age of scammers.
Let's dive in.
Why is email validation vital for your inbox?
We all have those moments when we get nervous and need to double-check ourselves. Did we fill in the right answer bubbles on a test? Did we type in the right password when creating our new bank account?
Email is no different. Without validation, email lists can get unruly, filled with invalid addresses, incorrect domains, and disengaged recipients. Validation tools help take the anxiety out of sending by making sure your lists are filled with the accurate addresses of people who want to hear what you have to say.
We went to Unspam!
A few lucky members of the Sinch Mailgun team, including our favorite in-house email duo Megan Boshuyzen and Julia Ritter, and Email Camp host Thomas Knierien, got the chance to talk shop and hang with other email geeks, marketers, developers and designers at Unspam, the rebel conference for email folks put on by Really Good Emails . We explored ways to maximize engagement and design, connect with audiences, and implement industry trends.
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Calculating inbox placement
Where did the email land? The inbox? The junk folder? The promotions tab in Gmail? We all know where we want to be, but all of these options mean your email was successfully?delivered.?To improve your inbox placement, you need to understand the math behind the message.
Long live the Prince of Nigeria, he had a good run
Gone is the age where scammers wield the same mediocre power as a snake oil salesman, reliant on their own persuasion and understanding of languages and processes. Using generative AI, phishers and spammers now have a greater toolset to play with.
??Defend your email program from savvy scammers with these insights from Nicholas Schafer our Sr. Manager of Deliverability & Compliance
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Happy sending.