Validating Ideas With Twitter
MVPs (Minimal Viable Products) are an experimentation tool to test hypothesis. Time and money are valuable resources and MVPs enable you to mitigate the risk of building something nobody wants.
Below is a great example that caught my eye on validating ideas quickly, cheaply and easily:
Demand Validation Video
Saw this on Twitter yesterday and thought it was a genius way to validate whether people felt similar to Lain (idea owner) that accessories should be multi-purpose and used for contactless payments. The video above is a great example in Tesco supermarket of Lain testing her hypothesis.
The comments (feedback) from people on Twitter provides insight on peoples sentiment (as shown below). The Retweets validate that people want to share this great idea with others. This was similar in some respects to the Dropbox Explainer Video that enabled the company to gain funding 9 years ago.
Social Media as shown above has made the feedback loop really quick and easy given the nature of how shareable content is and how easy it is to share feedback concisely in a tweet.
What Next?
Now that the unique value proposition has been validated with strong positive feedback shared on Twitter, I would carry out the following steps:
- Conduct customer interviews to learn more about who the customer is and what works/ doesn’t with the idea.
- Set up a Kickstarter and get users to commit money upfront to pay for development and lower the risk of people thinking it is “cool” but not really willing to buy and use.
- Continue to get feedback and think deeper about the customer journey and first product line (e.g. rings vs bracelets) as shown in this great 2 week sprint by Citizen M.
Would be great to keep an eye on this one and see where it goes!
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