Valere Unveils New Branding, Heralding the Age of the Valerians

Valere Unveils New Branding, Heralding the Age of the Valerians

Valere, a custom mobile apps and software development company, is excited to announce its rebranding campaign. This campaign will include a newly designed logo featuring Valerian the company’s new futuristic mascot and a new website.

Although only started in 2019, Valere is already an award-winning software development firm. The company has successfully launched 300 applications and software for startups, Fortune 500 companies, and institutions such as Johns Hopkins University. Their wealth of experience includes developing for both consumer and B2B audiences across a variety of verticals including healthcare, finance, sports, fitness, education, and more. Valere was recently recognized as the top 1% on Upwork, and their clients include fintech startups in the U.S. and Fortune 500 multinational oil and gas companies.

Why Rebrand Now?

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Over the course of 3.5 years, Valere has garnered several awards and recognitions. They have earned the trust of both startups and Fortune 500 clients

The decision to rebrand was prompted by the company’s tremendous growth in the last 3.5 years. As the company evolved and grew, the brand needed to reflect this evolution. Valere has become a more “premium” brand, with increased pricing, quality, and speed of work. The new branding is cleaner, more compelling, and more reflective of who Valere is today.

Valere CEO, Guy Pistone, explained the goals of the rebranding campaign: “As the company evolves and grows, the brand needs to reflect this. Our pricing has gone up, quality, and speed of work — thus the brand needs to reflect this. I think the new branding is cleaner and more compelling and is more of a reflection of who we are at Valere.”

Valere’s Values

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Valere Lab’s founder Guy Pistone shared the values of Valere in a recent podcast interview

Valere has always operated with a strict set of values that guide each and every one of its actions. These values include aiming for the stars, or the pursuit of excellence and being the best at what they do. They also prioritize delivering fair value and providing quality service that clients can rely on. Valere has a bootstrapped mentality, meaning they prioritize grit, self-sufficiency, and agility. They create things that matter by thinking big and taking ownership of their work. Valere prioritizes continuous improvement, always?learning?and embracing failure, and being curious. The company operates with conviction and stays true to itself while remaining people-driven. Finally, Valere understands the importance of delivering work on time and meeting deadlines.

The new brand identity aligns with Valere’s existing values and mission. Pistone stated, “We value creativity. It is important to our clients that we think creatively to solve some of our client’s complex problems. I believe this new branding and website better represent our creative chops!”

What Can We Expect?

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In the near future, Valere plans to include the addition of an app cost calculator and other content that Valere believes will be meaningful to its audience. Clients and prospective clients of Valere can expect to see a more polished and premium brand identity that better represents the company’s growth and evolution. The new branding is cleaner, more compelling, and reflects Valere’s commitment to excellence and creativity. Valere is committed to showcasing its best work and becoming even more accessible to its clients, making this rebranding an exciting development for both existing and future clients. Contact us today to learn more about our services and how we can help take your business to the next level.


Valere is an award-winning software development agency that has built over 300 top-rated applications for startups and Fortune 500 companies in all verticals like healthcare, finance, sports, fitness, education, and more. Their apps have been featured by the New York Times, and have been consistently recognized as Apple App Store’s top featured apps, TechRadar, and Google Play Store’s top featured apps!?Schedule a call?with us today to learn how we can help your team create the perfect software or application that can Accelerate Your Business Goals! For more tech trends and development news subscribe to our newsletter!

Alexander Turgeon

President & CGO of Valere | Top 1% AI Enterprise on Upwork | Ex-Booz Allen | Building Something Meaningful with AI & UX ??

1 年

Onward and Upward, Valerians! ??

Daniel J. Kenary M.S., CSCS

Let's address opportunities and solve enterprise wide challenges in healthcare. No Code. Self Service. Analytic Solutions.

1 年

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CHESTER SWANSON SR.

Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan

1 年

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