Valentine's Sales Boost: Perfect gifts
Valentine's Day is a special occasion, but it can also be a stressful time for those seeking the perfect gift for their loved ones. How to help your customers find the best gift for their partners, friends, or family members? In this article, we will show you how to use recommendations, personalization, and AI Search capabilities to connect customers with the right products and boost sales. Whether your offering includes clothing, groceries, or electronics, Synerise has a solution for you.?
Recommend similar items through email based on customer’s browsing history?
You already have the perfect Valentine's Day gifts in your offer. But how to reach customers with the right deals? The answer is a personalized email campaign featuring products that already caught their interest last year.
Scenario: A customer browses through the Valentine's Day gift section in your store but doesn't make a purchase. After ending the session on the website, they receive a personalized email with recommendations for perfect products: "It seems you're looking for the ideal gift for your loved one; here are some products that might interest you." In the email, you can include other content besides recommendations, such as discounts or a gift guide.
How to do it: Create an aggregate that will return the IDs of products viewed by the customer in the period before last year's Valentine's Day. Configure a recommendation with similar products. Now, prepare an email template. You can create your template from scratch or use a ready-made one — be sure to use a special HTML block that will allow easy configuration of the section with contextual recommendations. In the template configuration, use the aggregate and recommendations created in the previous steps. Once the template is ready, create an automation that sends email messages with product recommendations similar to those viewed by the customer last year. Such an email will be sent when a customer who browsed Valentine's Day products last year ends a session without making a purchase.?
Pro tip: Optimize your campaigns using Time Optimizer's capabilities to reach customers at the best possible time.
VIsual Search?
To support your customers in their gift search, take advantage of the opportunities Visual Search offers. With it, customers can upload a photo of an item the gift recipient likes, and the search engine will return similar products from your catalog. This is a great solution that can not only boost sales but also enhance customer loyalty.?
How to achieve this: Configure the AI search index and its settings appropriately. Remember to select the relevant response attributes; only defined attributes will be available in the search response. We recommend adding attributes such as image, product name, product link, and price (and others according to your business needs). To obtain search results, use the dedicated API method.?
Pro tip: Visual Search performance is best when the item feed or catalog contains more images that accurately represent the item, especially packshots.?
Email with a promotion for products in the customers' size??
During busy sales periods, such as Valentine's Day, our customers are swamped with communications.?What can make them more likely to choose our offer from many similar messages??Even more personalization - the open rate for emails with a personalized size or color in the title is higher, leading to increased sales.?
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Scenario: Your customer is looking for the perfect gift for their significant other. Over the past few weeks, they have added several products to their favorites, but haven't purchased due to the lack of the right size. However, your online store allows collecting information about the size they are interested in.?The moment products in the awaited size are back in stock,?the customer receives a message: "Check out our Valentine's Day offer in size X! Your favorite products are available again."?
Pro tip: Introduce the option for customers to share their lists of favorite products. Emphasize how the information gathered from such a list can be used to help others choose thoughtful gifts that are in line with each person's unique tastes. Such a list can easily account for size preferences without the need to rummage through our significant other's closet.?
Product-recipe matching for enhanced culinary experience ?
And what about grocery stores during Valentine's Day? They too can create an offer for the lovebirds, especially those looking for last-minute gifts. A great idea is to introduce a solution where the product page displays culinary recipes using the viewed product, and the recipe page shows the products required to prepare the described dish. A romantic dinner will work just as well as any gift or be a great complement to it.?
How to achieve this: Prepare two product feeds—one with products, which additionally includes an itemId array with recipes matching the product, and the other with recipes, which contains an itemId array of products from the previous feed needed to create the recipe. Then, create two separate search indexes for ingredients and the recipe catalog. Following the Synerise API Reference documentation and the description of how to construct filters for queries, use Synerise Search to add both scenarios to the page (i.e., when you're on the recipe page, show the required ingredients, and when you're on the ingredient page, show related recipes).?
Pro Tip: Inform about the possibility of a discount when you buy all the products needed for a recipe.?
Benefits ?
Implementing the described solutions during the Valentine's period brings several advantages:?
From history-based recommendations to cutting-edge tools like Visual Search, personalized emails, perfectly matched sizes, or creative product and recipe combinations – all aimed at making customers' lives easier and helping build strong relationships with them. When it comes to Valentine's Day, every detail matters – even the one that makes shopping a pleasure.?
Ola Wyszkowska , Junior Marketing Specialist