TWIRL APPROVED: VALENTINE'S DAY AD AUDITS ??

Brands and marketing agencies are gearing up their Valentine’s Day brainstorming sessions, so we wanted to share some V-day ads that we absolutely LOVE ??. So for all of the romantic love, bestie love, or just spreading good vibes, these campaigns know how to hit us right in the feels.

1-800-Flowers: Galentine’s Day Done Right

This campaign gave us all the friendship feels by celebrating Galentine’s Day with a story of two inseparable besties, Bhaavika and Winnie. They bond over food, their shared culture, and just being there for each other every day of the year.

Why We’re Obsessed:

• It’s all about Galentine’s Day—a growing holiday that’s finally getting the love it deserves.
• They focused on real people and authentic connections, and who doesn’t love a campaign that feels genuine?
• The message is inclusive and celebrates friendships, making it super relatable.

Virgin Trains: A Proposal for the Books

Imagine getting proposed to on the very platform where you first met your partner. Virgin Trains made it happen for a couple, complete with a love song performed by a busker, hidden cameras to capture every moment, and champagne in first class after she said yes.

Why It’s a Vibe:

• It’s personal and memorable—two things that make an ad unforgettable.
• Virgin Trains went the extra mile (literally) by planning every detail and even editing the video on the move for same-day posting.
• The whole thing felt so pure, and let’s be honest, who doesn’t love a good proposal?

Coca-Cola: Love at the Bus Stop

This one’s giving “meet-cute” energy but make it Coca-Cola. Singles waiting at a bus stop started chatting through a digital screen, only to discover that their new connection would continue on the same bus ride.

Why We’re Into It:

• It’s playful and interactive—Coke nailed the “surprise and delight” factor.
• They stuck to their brand vibe of bringing people together, and honestly, it worked.
• The concept of connecting strangers IRL feels fresh in a time where dating apps dominate.

MeUndies: Real Love, Matching Fits

This campaign asked couples to post pics in their matching MeUndies with the hashtag #MatchMeUndies. The mix of cute, funny, and awkward couple moments turned into an IG feed full of good vibes.

Why It’s Low-Key Genius:

• It’s UGC done right—real people, real relationships, and a little bit of fun.
• The visuals are super shareable, making it perfect for the ‘gram.
• Matching underwear sets for Valentine’s? Say less.

Lounge Underwear: Thong Bouquets, Anyone?

Lounge got creative with a pop-up in Birmingham offering “rose bouquets” made entirely of their thongs. It was cheeky (pun intended), playful, and totally unexpected.

Why It’s a Moment:

• It turned a classic Valentine’s gift into something bold and different.
• The pop-up created buzz and made it an experience, not just a purchase.
• It’s fun, confident, and totally on-brand for Lounge.

SheerLux x Jo Malone: A Little Love in the Office

SheerLux brought some extra joy to the office by gifting their colleagues Jo Malone goodies, complete with thoughtful, personalised notes to brighten their day. A perfect blend of employee-generated content (EGC) and genuine, heartwarming moments.

Why It’s a Vibe:

• It’s simple yet thoughtful—just a small gesture to make someone’s day a little brighter.
• The authenticity made it feel like a real, relatable behind-the-scenes moment.
• The TikTok video added a playful, modern touch that hit the mark.

Valentine’s Day ads are a chance for brands to connect with people in creative, meaningful ways. These gems show us that love comes in all forms, and honestly, we’re here for it.

Which one’s your favourite? ??

This post is intended for inspiration purposes only. Twirl is not affiliated with any of the campaigns mentioned above. ??

#ValentinesDay #AdsWeLove #UGCCreators