Valentine’s day ads spotlight! (2024 Edition)

Love as a concept has evolved over the years and brands have consistently pushed boundaries to celebrate love in unexpected ways. This year too, it’s no different.?

Chocolate is a go-to gift on Valentine’s day and these chocolate brands have masterfully created Valentine’s day campaigns to reach their audience through really creative insights.

Cadbury Dairy Milk Silk: ‘Story of us’ campaign

Insight used: Love stories are all around us.

By partnering with the acclaimed film director Zoya Akhtar Cadbury introduced a User-Generated Content campaign that creates unique, personalized love stories for couples using the power of generative AI.

Customers can scan a QR code on special edition chocolate packs, leading them to a website where they answer questions about their love lives. These answers are used to create a unique animated love story featuring the couple with the help of AI.?

The most compelling stories will be compiled into an anthology and showcased on the streaming platform Disney+Hotstar, offering couples a chance to see their love story immortalized and shared with a wider audience.

Cadbury 5 star: ‘Escape the mush and Do Nothing in peace.’ campaign

Insight used: Not everyone celebrates Valentine’s day the same way.

Cadbury 5 Star's 2024 Valentine's Day campaign aims to "Erase Valentine's Day". A time-travel ship with three volunteers will attempt to fast forward the day from their timelines. The event will be live streamed for all to see.?

They have also introduced an interactive Mush Detector Web App that detects high mush zones on a real-time map to help free birds ‘Do Nothing in peace’.?

KitKat: ‘KitKat Chocoluv Stories’ campaign

Insight used:? It takes two hearts to make one strong bond of love.

For Valentine's Day 2024, KitKat is stepping beyond the traditional box of chocolates with their heartwarming campaign. Two packs of Valentine’s day edition KitKat come together to complete messages of love.

Its premium range, KitKat Dessert Delight, has words imprinted on each chocolate cube. Customers can craft unique "Chocolov Stories" by putting the words together. Additionally, the newly introduced KitKat Dessert Delight Rich Chocolate Fudge has a new pop-up greeting card making it the perfect Valentine’s day gift.

Concentrating on friends, family, and loved ones is the most potent strategy for marketers to execute a user-driven content campaign on the day that commemorates love. Valentine’s Day presents an ideal opportunity for brands to reinvent their image, go beyond just successful campaigns and create genuine cultural events that sparks discussion.