Vague but specific

I always say…

You want to be vague, but specific.

-So you’re specific to their need to get there. Most people don’t really know how you got there…

Process…

Not detail…

Be vague about the details, but be specific about the process.

That’s how you freaking close that shit down with confidence.

Because they actually feel like you know what you’re doing and what you’re talking about…

Because you’re saying things that they’re like…

Yeah, obviously retirement would factor into this.

Obviously loopholes…

Obviously tax cuts and jobs act…

Obviously cost segregation…

Obviously legal entity structure…

Obviously deductions…

Obviously all that stuff…

And then if they hit you in…

They’re like, “yeah, but what specifically?”

“What specifically are you going to do?”

And I’m like look, there’s a variety of things…

But there’s absolutely no way that I could analyze 70,000 pages of tax code…

And give you an answer on everything we’re gonna be able to do on this call.

It’s going to take me a little bit time.

That’s the big thing with that, not telling them exactly what you’re doing…

Like can you imagine if I was on a strategy session and I was like…

“Yeah, you gotta you gotta go to this link on LinkedIn and export your woodpecker.”

People would be like, “okay, this seems…”

They’d be going to a woodpecker on the call.

They’d be looking at Linked Helper.

“I’m such a dumb accountant…”

“I think that people are excited about accounting because I get excited…”

“I need to stop.”

“I need to think like an entrepreneur.”