The V9 Branding Engine

Your brand has 1 of 9 creative problems. Fix all nine and your brand will purr like an Italian motorbike on a Pyrenees mountain

1. Value Creation

Conditions: Where motivation meets the market

Action: Ask questions, talk to your desired niche, research competitors

Priority: Find a problem you can solve

Solution: Who are you uniquely positioned to serve?

2. Validation

Conditions: Where assumptions meet feedback

Action: Craft offer, test MVP or pivot & reposition

Priority: Confirm demand, understand customer

Solution: Reduce as much perceived risk as possible?

3. Verifiability

Conditions: Where competence meets trustworthiness

Action: Supply demand, document success, deliver results

Priority: Build credibility and reputation?

Solution: Use socials to test demand and engagement for new features

4. Visibility

Conditions: Where awareness meets conversion

Action: Outreach, upfront value, content, ads?

Priority: Generate leads, get sales (eyeballs)

Solution: Use testimonials as case studies, use long-tail keywords as video titles

5. Viability

Conditions: Where systems meets scale

Action: Understand your finite resources and the cost of value price at scale

Priority: Get predictably profitable, build systems

Solution: Find inputs with compounding outputs (automation)

6. Verbal

Conditions: Where language meets outcomes

Action: Craft messaging, sales scripts and content design

Priority: Communicate uniqueness, connect with audience

Solution: Record and review presentations for fluency

7. Visual

Conditions: Where functional meets expressive

Action: Build guidelines, toolkits, templates and systems

Priority: Affirm expectations, coherent look & feel

Solution: Avoid rules, optimise best practises?

8. Vision

Conditions: Where purpose meets problem size

Action: [Re]define the mission, values and culture (Solve bigger problems)

Priority: Clarity & direction (Increase TAM, maintain MOAT)

Solution: Know your This Not That, Us Not Them, Like This*, This way!

9. Virtues

Conditions: Where association meets aspiration

Action: Reinforce brand values and efficacy with partnerships, ambassadors & affiliates?

Priority: Relevance & significance

Solution: Be perceived as the maverick/underdog for as long as possible

Got questions? See you in the comments.

Curious about stamina, systems and strategy? Read The Three S's of Success.

Need help calibrating your engine? Over the last 15+ years I've stacked the creative skills & experience to tune all nine. Say [email protected] to chat.