V-Label Monthly Catch-Up: November 2022

V-Label Monthly Catch-Up: November 2022

?? Revealed: Winners of the V-Label Awards 2022

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International V-Label Awards 2022

The Winners and Finalists of this year's International V-Label Awards have been revealed during our Virtual Ceremony. Follow along to get to know the vegan innovations stealing the hearts of our Jury and Consumers over the next six weeks through our new series Triumphant Thursdays ??

If you’d like to (re)watch the Virtual Ceremony, click here to access the recording.

?? V-Label at Trade Fairs

Free From Functional Food Expo Amsterdam

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The Free From Food Exhibitions Expo took place in Amsterdam this year on 22-23 November. Luca Momigliano from our International team was at the event as one of the speakers to discuss how the V-Label can help consumers, companies, and the whole plant-based movement. ??

Plant Based World Expo Europe

As V-Label, we participated at the Plant Based World Expo Europe , which was held at Olympia London from November 30th to December 1st this year. ??

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Charlotte Maurer , our International Sales & Business Development Manager, was one of the speakers at the event, explaining how V-Label helps consumers, companies, and the whole vegan movement and why companies should pay for a vegan trademark. ??

?? Key Consumer Insights on Plant-based Meat in 2022

The second edition of the V-Label Newsletter has been published. ??

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In this edition, you will find the most important consumer insights in 2022 regarding plant-based meat, specifically:

  • Why plant-based meat consumption increased from 2020 to the present
  • The main consumer demands for plant-based meat
  • What barriers consumers may encounter in plant-based meat products

Wait no more and dive into the world of plant-based meat.

??Meet These Food Heroes: Miyoko Schinner and Emmanuel Brehier

#FoodHeroes20?features 20 individuals who are transforming outdated food systems and changing the narrative around possibilities of thriving without necessarily harming the planet. This month, we shared the story of two food heroes with you.

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I travelled through Europe at the age of 20, tasting every cheese possible,

says? Miyoko Schinner , CEO and Founder of? Miyoko's Creamery . ?? In her first year in business, Miyoko leased a 4,000-square-foot former grocery store and built it into a small cheese factory. Now, they have over 200 employees and are sold in 30,000 stores, primarily in the US and Canada.?

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We want to show people that a plant-based diet is not a constraint, but an opportunity to open up to many new flavors,

says Emmanuel BREHIER , Co-Founder of HARi&CO . What started as a tandem of agriculture students hungry for a change (and some legumes!) is now a team of 25 mission-led individuals distributing to over 6,000 restaurants and 3,000 stores. ??

What's coming up next...

??Webinar: Gut health and dairy alternatives

Regardless of whether they have any particular health issues, 66% of customers are interested in digestive health products. While 43% use probiotics and are changing their diets, 56% look for food and drink products that help boost their digestive health.

Businesses may take advantage of these trends by positioning their products around aiding the digestive and immune systems. Plant-based food producers may benefit even more, since plant-based foods are highly regarded as being beneficial for digestive health.

Secure your spot to learn about consumer gut health and dietary choices, as well as advances in vegan dairy alternatives. ??Register now!

Don't want to miss the recent events and resources in the plant-based industry? Hit the subscribe button to receive the V-Label newsletter ??

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