V-Label Monthly Catch-Up: March 2023
?? The V-Label Box Has Been Launched
That moment has finally come. The V-Label Box is here! ??
As of March 1st, the V-Label Box has become available for pre-order at?shop.v-label.com. The V-Label box presents a great opportunity for promoting veganism and offering support to people who are still discovering vegan products. Besides that, with our box, we allow brands to reach new European markets.
This box is packed with vegan goodies, from 9 different brands, each of which is one of the favorites in its country including MAX SPORT part of Bauli Group , Johnny Cashew (B. Corp) , RAWBITE , CARPOS? , Amafood, Podravka , Emco spol. s r. o. , Paddies and Klepper & Klepper . Thanks? vegconomist - the vegan business magazine ?for spreading the great news!
?? In order to get your brand internationally recognized like our labels and be a part of the next V-Label box, you can contact our Business Development Manager,? Suzet Miedema .
???Happy International Women’s Day!
This year, we have called out to all the women entrepreneurs out there! You can still tag your brand or any women-led vegan brand you know in the comment section of our LinkedIn post. Our team will be reaching out to you right away. ??
????We Joined the?Het Vegan Geluid and Malditos Veganos Podcast
In early February, our Communications Manager, Tim De Smet joined? Alexander Freise ?and? Rob Duursma ?and talked about our vegan and vegetarian labels and how we build trust among consumers with our clearly established criteria. ??? You can listen to the session to discover opportunities your brand can unlock with V-Label. ??
Later on, Alejandra Salas Petit ?from Unión Vegetariana Espa?ola (UVE), our partner organization in Spain, joined the latest episode of Malditos Veganos. ?? We're grateful to? Sergio Miguel Guallar Sorando ?for having us in the conversation.
?? In the episode, we discussed the recent changes in our vegan and vegetarian labels, V-Label's quality control measures, and the criteria we use to certify vegan products, including those with e-ingredients or that are cruelty-free. We also talked about the use of crickets as a new food and clarified our labels on the subject. You can listen to the episode now on Spotify?or watch it on Youtube. ???
???Webinar: The Rise of Vegan Fashion
?? Missed our live fashion week webinar with our incredible guest speakers? Ary Ohayon ? ,? E?ref Hilmi A?IK , and? Rebecca C. ?
Don't worry, you can now watch the recorded session and catch up on all the insightful conversations! Our speakers shared valuable insights about the differences between vegan, sustainable, and ethical fashion, highlighting the importance of conscious consumption and ethical sourcing in the fashion industry. They also discussed some incredible ‘next-gen’ materials and how they are changing the game for sustainable fashion. ????
So, whether you're a fashion brand or a conscious consumer, be sure to watch the recorded session of our fashion week webinar to stay informed on the latest trends and practices in sustainable fashion!
?? Key Consumer Insights on Vegan Fashion
In this edition of our newsletter, you will find the most important consumer insights on vegan fashion, specifically:
Now it’s time for you to?dive into?what we discovered.
领英推荐
?? V-Label at Trade Fairs
IFE London 2023
We are thrilled to have participated in the? IFE - International Food & Drink Event and met so many amazing companies making great strides in the plant-based food industry.
We had the pleasure of meeting with our valued customers such as? Beyond Meat ,? The Vegetarian Butcher ,? Planted ,? SEMIX PLUSO, spol. s r. o. , and many more who rely on V-Label to provide clear and transparent labeling to their vegan products. We were also blown away by the number of food companies who are now making their way into the plant-based market, from small startups to huge corporations like? 雀巢 ,? 联合利华 , and? 达能 . ??
?? And did you know most of these brands carry the V-Label certification? By supporting V-Label, these companies are able to reach more customers and support a global network of NGOs promoting the plant-based lifestyle.
?? V-Label renews and expands its strategic partnership with?FMCG Gurus
We are proud to announce that as V-Label, we have renewed our partnership with UK-based consumer insight agency FMCG Gurus . As you all know, FMCG Gurus provides market research and insight into consumer attitudes and behaviors across the food, beverage, and supplement markets worldwide. ??
“It is a pleasure to be the official consumer insights partner for V-Label, supporting them to understand consumer attitudes and behaviors towards all things plant-based. As consumer insights specialists, we have dedicated surveys for understanding evolving trends across the globe within the plant-based space. We help our clients recognize new white space opportunities within the market and how they can target specific consumer profiles,” said? Will Cowling , Marketing Manager at FMCG Gurus. ??
“Plant-based food producers may now benefit from V-Label’s expanded partnership with FMCG Gurus, which covers different food categories such as plant-based dairy, meat, or confectionery. Our regularly published, free to download expert publications such as white papers, webinars, and our monthly consumer insight LinkedIn newsletter provide easy-to-digest, actionable global insights,” comments our Co-Director,? Martin Ranninger , on the expanded partnership. ??
Many thanks to? vegconomist - the vegan business magazine ?for spreading the word about our collaboration with FMCG Gurus, which is expected to benefit not only our partner organizations in Europe but also those in other countries such as Mexico, Colombia, and Argentina, as well as our newly established partner organizations in Vietnam, Malaysia, and Brazil. ??
What's coming up next...
?? V-Label Pavillion
Exhibit with us at the V-Label pavilion at? Plant Based World Expo Europe ?in London on 15-16th November 2023! As the largest vegan product trade fairs in the world, PBW presents an exceptional platform to connect with buyers from retail, foodservice, and hospitality.
?? V-Label Pavilion is offering brands an exclusive opportunity to showcase their products at?#PBW2023. With a premium position inside the fair, high-traffic, and central location, you'll get the chance to connect with buyers from around the world. Plus, as a V-Label customer, you'll have access to our expertise, consumer insights, and social media promotions. ??
??Space is limited and demand is high, so don't miss out on this fantastic opportunity to exhibit at the V-Label Pavilion.?Contact? Charlotte Maurer ?or? Luca Momigliano ?to learn more about this opportunity.
?? Meet the Food Heroes of 2023
#FoodHeroes20?features 20 individuals who are transforming outdated food systems and changing the narrative around possibilities of thriving without necessarily harming the planet. This year, we're featuring? Tobias Leenaert ,? Priyanka Srinivas ,? Babette Davis ,? David Yeung ,? Leah Garcés ,? Marc Coloma ,? Ed Winters (Earthling Ed) ,? Vikas Garg ,? Deniz Ficicioglu ,? Ahrum P. ?and more.??
Be true to one's values, create lasting change through entrepreneurship, activism, or advocacy, and have a full life outside your work as well? ???? In the culture we live in, that seems like an impossible task. And yet more and more people of all ages, origins, and walks of life are called to step in when the planet needs us the most. ?? For those and many other reasons, V-Label considers the pioneers of the plant-based, cruelty-free, fair world heroes. ?? ♀?
What's their story, what are their superpowers, and how do they go about building their companies all while taking care of their mental health? ?? Get to know the people you read about in magazines, peek into their thoughts, and see what is ahead of them. Because like true heroes, their work is not done. Not just yet. It’s time to celebrate them, get inspired by them, and get to work. ??
To read their stories, go to?FoodHeroes20.com.
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