V-Label Monthly Catch-Up: February 2023

?? Fish Free February with V-Label

We're celebrating #FishFreeFebruary this year with Unfished's PlantZalmon Sashimi from? Verdino Green Foods ,? Revo Foods ' Smoked Salmon, 雀巢 's Vuna and Vrimp, and last but not least BettaFish 's TU-NAH Pizza! ??

And that is for a reason:

According to market research by the Plant-Based Foods Association, 79% of millennials already consume plant-based meats, and plant-based seafood producers expect the same popularity for fish-less products.

Why such sudden demand? Apart from ethics (did you know dolphins get high recreationally and shrimps are super smart?), in the post-Seaspiracy era, the awareness of how unsustainable the status quo of traditional meat production is, definitely played a role.?

We talked about the indicators that the traditional fish sector is bound to change and highlighted the challenges vegan fish producers face in our latest whitepaper. Grab a free copy to have a deeper focus on consumer concerns about the traditional fish sector and how their dietary habits have shifted to alternative seafood: https://www.v-label.com/white-papers/fish-and-seafood/

?? Key Consumer Insights on Plant-Based Seafood

In honor of Fish Free February, we focused on the plant-based seafood in the new edition of the V-Label Newsletter.

In this edition, you will find the most important consumer insights on plant-based seafood, specifically:

• What consumers want from plant-based seafood
• Main barriers for consumers
• A practical example of how to put consumer insights into practice

Now it’s time for you to?dive into?what we discovered.

?? V-Label at Trade Fairs

Barcelona Wine Week

It’s still mostly unknown how wine, an alcoholic beverage, can be unsuitable for vegans. Well, during the production process, wine is filtered through substances called fining agents. While traditionally these agents are animal-derived, innovations in the plant-based industry are unstoppable. ??

Barcelona Wine Week proved that the industry has been sprinting away from these animal ingredients and we were ecstatic to see that newer wines often use innovative pea or potato based fining agents. Many of these next generation wines are also getting certified with the V-Label, so that you can spot them at a glance! ??

BIOFACH and VIVANESS 2023

Organic met plant-based: the V-Label International Team, along with our colleagues from our partner organization, ProVeg Czechia, had the pleasure of attending this year’s BIOFACH , two extraordinary organic fairs in Nuremberg last week. It was incredible to see (and sample) the latest innovations of organic vegan foods and cosmetics, meeting our lovely licensees and congratulating the Winners and Finalists of the 2022 V-Label Awards, as well as discussing the benefits of obtaining the V-Label with intrigued brands.

??? We Joined the?Latino Vegano?Podcast

Lyda Durango ? ?? ?from our partner organisation in Chile, Vegetarianos Hoy, and? Roger A. Smith ?have come together and recorded the latest episode of the Latino Vegano Podcast.??? Lyda shared her story and her vision for how sustainable and accessible food can improve the health and well-being of people and the planet, as well as the impact of vegan certification in the food industry. ??

Don't miss this conversation full of inspiration and knowledge! ??

?? You can also listen the episode here.

What's coming up next...

?? Webinar: The Rise of Vegan Fashion

In March, we are celebrating V-Label’s Vegan Fashion Week!??

During the webinar, we will talk about the differences between natural, vegan, sustainable and ethical fashion, the huge need for transparency in this industry, the challenges which come with it, and of course share best practices that help our brands succeed.

Our guest speakers are:

• Chloé Tesla, a French model for vegan Fashion
• Ary Ohayon ? , Founder of the French accessory brand Arsayo and co-organiser of the F.A.K.E. Movement for Vegan Fashion in Paris and Los Angeles
• Rebecca C. , Award-winning French filmmaker and animal rights activist based in Switzerland
• E?ref Hilmi A?IK , Co-Founder of the plant-based material manufacture Oleatex

Secure your spot and register now!

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