Update & insights: May 2023

Hello and welcome to the latest edition of our LinkedIn update.

We've included four expert articles on hot topics right now, including making the switch from Universal Analytics to GA4, and how to make ChatGPT work for you in your marketing efforts.

Since our last update in January, we have been busy growing the V Formation team and have welcomed Finance and Operations Manager Alex White , and Intern Davide Issa from the 英国诺丁汉大学 . We also celebrated Amy Alison Cotterill and Lucy Faulkner 's promotions to Account Managers.

And most recently we have just relocated to a lovely new office - see below for our new address.

Enjoy the read and we look forward to speaking with you soon.

Best wishes,

The V Formation Team

From the blog: advice and tips

How can business awards benefit your company?

With the 2023/24 business award season upon us, we shine a light on the best awards to enter and how they can benefit your business. Read the article here.

Can we really trust ChatGPT to write content for us?

Everyone is talking about ChatGPT, but can we really trust it to write content for us? We put it to the test and share our findings. Read more here.

PR crisis management: tips for handling a crisis effectively

What to do in a PR crisis? Don't panic, as our PR team explains the key components of a crisis management strategy on our blog.

GA4: what you need to know about the new Google Analytics

With less than two months before Google sunsets Google Analytics, be sure to follow our set-up checklist. Get the list here.

V Formation news

V has moved!

Due to the amazing growth of the V Formation team, the time had come to relocate after many happy years at BioCity. We have now moved to our new office in central Nottingham:

Office 101, 12?Bridlesmith?Walk, Nottingham, NG1 2GR

Remember to update your records with our new address, and if you're in the area, feel free to drop by and say hello. We'd love to welcome you to our new home!

Welcome to the team Alex

We kicked off the new quarter with a permanent hire at V. Having worked with us on a freelance basis since 2021, Alex already knew V Formation inside out. In her new role as Finance and Operations Manager, she will continue to look after our accounts, oversee all aspects of office administration and operations, and keep us on track for future growth and development.

You can read more about Alex here.

Congratulations to Amy and Lucy

We were thrilled to announce senior promotions for V Formation's homegrown talent. Amy Alison Cotterill is promoted to Account Manager: Digital Marketing and Lucy Faulkner to Account Manager: PR. Well done both! Read more about their promotions here.

Drew Hunt speaks about working with V Formation

PainChek is the world’s first artificial intelligence (AI)-powered pain assessment tool. A secure medical device with unique, innovative pain assessment technology for use on mobile phones and tablets, PainChek uses AI (facial detection and analysis technology) and smart automation to detect and score pain in real-time.

PainChek's marketing officer Drew Hunt shares his experience of working with V Formation's?PR team. In our video, he speaks about how we supported PainChek with their media-led awareness campaign and explains the results. Read the case study about PainChek on our?website.

Project spotlight

How to establish your business as a commercial enterprise

WAPHA is the commercial arm of the Lincoln Centre for Planetary Health, providing specialist leadership and expertise in the geography and ecology of planetary health for partnership with development projects around the globe. V Formation regularly works with universities and their spin-outs, and we were delighted to support the WAPHA team with their branding, website, email marketing, and much more. Read more here.

Client and work highlights

Hilary has been working with our talented friends at Philosophy Design to create a new brand positioning and online presence for a property company in the East of England.

Lodders Solicitors LLP 's managing partner Paul Mourton was crowned Professional Services Leader at the West Midlands Leadership Awards 2023 Read more here.

Jocelyn has been busy with a special filming project for Medilink Midlands - we can't wait to see the footage!

Amy and Beckie joined forces for Upperton Pharma Solutions ' King's Award for Enterprise submission, leading to a well-deserved win.

It's been a busy quarter for new website projects among our clients, keeping Leah, Amy and Beckie on their toes. The first to launch their new site is , with more in development.

Jocelyn, Joanne and Susie attended Medilink Midlands' Business Awards, to provide on-the-night PR and social media coverage.

For advice or help on any of the topics covered in this newsletter, please do get in touch. You can drop us a line [email protected]?or call us on 0115 667 0131. And if you're in or around Nottingham and fancy a coffee and a real-life chat then we'd love to see you. Until then - thanks for reading and we look forward to catching up with you soon.