Update & insights: January 2023

Hello and welcome to the latest edition of our LinkedIn update.

It's been a while since our last update, and we have lots to share with you. Among other topics, we explain the difference between a marketing strategy and a marketing plan; help you work out how to prepare for GA4, and share how we helped a client use social media for high-quality lead generation.

We've also been growing the V team and have welcomed Strategic Marketing Director Andy King , Digital Marketing Executive Joanne Clark , both of whom you may have already met, and we're delighted to introduce our most recent recruit, Junior Account Executive Susie Jeffrey .

Enjoy the read and we look forward to speaking with you soon.

Best wishes,

The V Formation Team

Welcome to the team, Susie!

We've kicked off the new year with our latest talented recruit at V. Susie Jeffrey joins the team after graduating from university with a Masters in Advertising and Marketing Communications. Susie has really hit the ground running and we look forward to introducing you to her in the coming weeks as she settles in.

You can read more about Susie here.

2022 Christmas charity donation

For our 2022 charity donation, the V Formation team voted to support Forget-Me-Notts (part of Operation Orphan), which delivers targeted, practical help to ‘at risk’ children across the East Midlands by providing families with basic home necessities from beds and bedding to furniture and cutlery. We hope our four-figure donation has helped to make a difference. Read more on our website here.

Professor Alan Boyd speaks about working with V Formation

Alan Boyd , President and CEO of Boyds shares his experience of working with V Formation's Sue Carr and the wider team. In our video, he also speaks about how V's marketing and PR support took shape and how we took their communications strategy to new heights. Read our case study about Boyds on our website.

From the blog: advice and tips

2023 predictions

In our latest blog, Jocelyn Braithwaite takes a look at what 2023 has in store for marketing and PR. She debunks the likely trends we can expect to see and shares some creative tope for improving your ROI. Read Joss's blog here.

Are you ready for GA4?

With the Universal Analytics > GA4 switchover quickly approaching, Amy Alison Cotterill reveals what you need to do to prepare. Read Amy's advice here.

Marketing strategy v marketing plan

New year: new marketing strategy or plan? In this article, we explain the differences between the two and how they work in tandem. Find out more here.

PR: How to harness the power of planning

Need some pointers for your PR plan? Our PR experts have put together this handy article to make sure you have the bases covered. Read more here.

Project Spotlight

Utilising social media for lead generation

Loughborough-based medical sensor device company Carelight approached V Formation for help with a new undertaking having worked successfully with us in the past. The start-up was now ready to take the marketing of its next-generation technology to a new level, with the implementation of a LinkedIn lead generation and social media strategy. Click to read more here.

Giving a voice to a bright new venture

Environmental Selective Extractions is led by Associate Professor Jose Gonzalez-Rodriguez . The team designs ‘smart polymers’ that can extract either valuable or harmful compounds currently in our environment. V Formation helped ESE with its branding, social media channels, and created a website for them to showcase their fantastic work. Read more on our website here.

Bringing the ERP party back to Ascot Racecourse

The ERP Today Awards & Fundraiser combines fun, awards and fundraising in an outdoor festival-style setting for the enterprise tech sector. Following the success of the?launch event in 2021, ERP Today and V Formation reunited to bring the second edition of the ERP Today Awards & Fundraiser 2022 back to Ascot Racecourse. Read more here.

Client and work highlights

Andy has been super busy with all things BD and working closely with our lovely client, GripAble.

Leah has launched a fresh new website for George Square Financial Management Ltd with another two websites in development.

Susie has quickly found her feet at V and has truly embedded herself within the team. She has already put her fantastic writing skills to good use, and we can't wait to see her develop.

As you may have heard, Rachel Axten had her beautiful little boy last October. We're looking forward to meeting him and welcoming Rach back to the team later this year!

For advice or help on any of the topics covered in this newsletter, please do get in touch. You can drop us a line at [email protected] or call us on 0115 787 0206. And if you're in or around Nottingham and fancy a coffee and a real-life chat then we'd love to see you. Until then - thanks for reading and we look forward to catching up with you soon.