Update & insights: November 2023
V Formation Limited
V Formation is a marketing and PR agency based in Nottingham. We blend strategic advice with pragmatic hands-on support.
Hello and welcome to the latest edition of our LinkedIn update.
It's been a busy few months at V with lots of exciting projects successfully delivered for our clients, including large-scale outdoor events, website launches, podcasts, (successful!) award submissions, several marketing strategies, and a client magazine. Plus, we've welcomed some lovely new clients and secured national and international media coverage for our PR clients.
Most recently, we have just celebrated Leah Bradley 's promotion to Head of Marketing and the return of our Digital Marketing Manager, Rachel Axten , as well as two weddings. You can read more about our team news below.
Also in this bumper edition, we've included three articles on hot topics right now to help you with your marketing efforts - the importance of internal communications during times of change, marketing on tight budgets and client listening programmes - as well as shining a spotlight on some of the projects mentioned above.
Enjoy the read and we look forward to speaking with you soon.
Best wishes,
The V Formation Team
From the blog: advice and tips
Internal communications in times of change
V Formation explains the importance of effectively communicating change and having a strategy that sufficiently prepares your workforce for times of uncertainty. Read the blog here.
Top tips for marketing on a shoestring
Tight budgets and reduced teams can prove a real challenge to professional services marketers tasked with delivering the same or better results as before. Read our tips for meeting the challenge of limited resources here.
How to run a professional services client listening programme
How do you run a successful client listening programme? V Formation’s marketing experts set out the key ingredients for a successful and sustainable process here.
V Formation news
Welcome back, Rachel
Our Digital Marketing Manager Rachel Axten is back from maternity leave after giving birth to her beautiful baby boy last November.
Congratulations to Leah
We're thrilled to announce a well-deserved promotion for Leah Bradley , who is now our Head of Marketing. Read about Leah's promotion on our website here.
Two weddings ??
September saw two members of our team marry their partners in two beautiful locations. Please join us in congratulating Amy Alison Cotterill and Lucy Faulkner .
Project spotlights
Managing the ERP Today Awards and Fundraiser trilogy event
ERP Today is a multimedia publishing company that has brought the ERP community together to support the NHS by hosting annual, large-scale outdoor events at Ascot Racecourse , raising more than ￡300,000 to date for NHS Charities Together ?? .
领英推荐
We were delighted to be invited back to help manage the 2023 'trilogy' event, having worked closely with the ERP Today team since the first one back in 2021.
Watch all the best moments from The ERP Today Awards & Fundraiser 2023 at Royal Ascot, hosted by the one and only Jo Brand.
Client magazines: crafting Lodders Life
Lodders Life is a 36-page lifestyle magazine, published yearly for clients, contacts and friends of Lodders Solicitors LLP . It works as a fantastic cross-selling tool as well as being a great opportunity to showcase the quality of the law firm's clients - and its people.
V Formation has delivered editorial support on all nine issues of Lodders Life, with the team at Reach Marketing working their magic on the design.
Lodders Life is distributed in print and digital formats and each lifestyle article and insight/thought leadership feature is fully optimised and published on the Lodders website to maximise reach and RoI.
Have a look at the magazine here or take a look here at how we worked with the Lodders marketing team to bring it to life
Celebrating Cellomatics' growth and success
For two years, we have worked closely with Cellomatics Biosciences Ltd across multiple disciplines, from concept branding to helping them announce their arrival at their new premises with a lab launch event, to profiling their success in winning the then-called Queen’s Award for International Trade.
Before moving to a purpose-built space in Colwick, Cellomatics resided in the same building as V Formation. To help Cellomatics establish its reputation, we were enlisted to help with the company's digital marketing and PR efforts.
As a result, we've helped deliver:
Read more about our work with Cellomatics here.
Client and work highlights
It was a busy summer for events among our clients, keeping Leah, Hilary, Joss, Susie and Jo on their toes! In addition to the ERP Today Awards and NHS Fundraiser, we helped Inaphaea BioLabs to officially launch their lab in Nottingham's MediCity, and supported Medilink Midlands with their Innovation Day in Coventry. In other client news...
North Wales will get a new Maggie’s centre thanks to the Steve Morgan Foundation . We were delighted to see that planning permission was granted for this new Maggie’s cancer support centre, which is being commissioned, designed and funded by the Foundation. The centre?will provide free practical, psychological and emotional support for people with cancer, as well as their family and friends, from across the whole region. Read the story here.
Global drug development consultancy Boyds ?has released a new podcast series titled 'Conversations in Drug Development'. Sue worked with the team at Boyds to develop the series aimed at its fellow community of scientists and clinicians working in the world of cell and gene therapy and drug development. Click?here?to listen to the first two episodes, or to subscribe on your favourite podcast platform.?
Legal IT consultancy Lights-On Consulting celebrated its 18th birthday - congratulations!
We have started working with a French biotech, Kinnov Therapeutics that has developed an innovative therapy for alcohol use disorder. Check out some of the latest press coverage on this exciting development here.
Long-standing client Clayton & Brewill launched a new website with the help of Leah, Beckie and FUSE4 .
We also recently welcomed back clients Rotherhill and Woodward Group and are delighted to be once again helping them with their digital marketing, content and PR activities.
BioAscent released its new corporate video, showcasing its state-of-the-art facilities and talented team. Watch the video below ??
For advice or help on any of the topics covered in this newsletter, please do get in touch. You can drop us a line [email protected]?or call us on 0115 667 0131.
If you're in or around Nottingham and fancy a coffee and a chat then we'd love to see you. Until then - thanks for reading and we look forward to catching up with you soon.