UX: Turning clicks into customers

Conversions? Don’t need them – said no one ever.

In today’s overcrowded digital marketing landscape, directing time and money into ads and lead generation is crucial, but it’s only the start.

Having made the investment, don’t fail at the first hurdle with a poor user experience (UX) on your website that doesn’t meet expectations.

How many times have you visited the website of a business, product or provider only to remain mystified - who are they? What do they really do? And why?

From my experience of delivering website assessments for 750+ businesses, I know that sites fail at these basics more often than business owners and leaders realise.

After almost 10 years of advising clients across digital strategies and operational execution I am taking the opportunity to hear about the latest innovations and technologies.

Next week I commence a UX design course to expand my tool kit for the benefit of my clients. It will directly support my mission to provide practical and actionable strategies which result in increased lead generation and sales.

I am looking forward to having more to share, and in the meantime will continue to highlight:

1. The experience of landing on your website is like landing in the middle of an ocean – the ease of use relies on a markers to help me understand how you will help me.
2. Your visitors are in a hurry – provide a lifeboat that leads quickly to a great experience or I’ll just swim away.
3. And in the shock of landing in the ocean, I may not be ready to jump straight into your lifeboat so show me you understand by offering me a flotation device in the meantime.

Get it right - you get leads to nurture and the ROI on your online presence will be in the black.