UX TRENDS 2020

UX TRENDS 2020

Why is it essential for UX experts to be aware of trends in this profession? User Experience has become a general job description in our digitalised world. And indeed, it is still employed for everything a company needs, such as addressing designers, engineers as well as marketeers. The reason for this is quite obvious: UX is a cross sectional function profession that has to meet a vast range of different expectations. But we are no designers per se; no GUI developers, and also no media and marketing specialists.

UX experts are mediators between the user, technology and business.

We, as UX professionals, have to have a wide knowledge in multiple disciplines including, but not limited to fields such as design, psychology, development, communication skills, marketing and business. We have to determine the best solution for different use cases, target groups and scenarios for diverse touch points. This is why UX is the key driver throughout every company, aiming at successfully mastering digitalisation. Creating such success in a sustainable way also implies the need to create meaningful solutions and to be more than state-of-the-art. UX engineers have to think ahead and anticipate what will happen in the near future.

UX experts have to be innovators and trendsetters.

This, exactly, is the reason why we created the UX Trend Report: To support our community of professionals, provide insight into UX trends based on expert opinions and drive innovation in every aspect. Feel free to dive in, re-read and use the information that will be relevant to you. We invite you to use this report as your trend booklet and guide through the many areas of UX Design.

The full report is for free download. take a look at the following LINK.

ALEX WRIGHT \ Instagram

Research Director

“As designers, we sometimes lack historical awareness of our profession, we don’t really have a sense of being part of a longer historical narrative.”

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We Organize the World Usability Congress every year to bring the best speakers and minds together, to create this UX Trend report. We invite all to be part of it in 2020.

GüLAY BIRAND \ Facebook

UX Lead and Product Design Manager

?I see screens slowly going away. We’ll be seeing different modes of interacting with technology and voice is a big one that comes to mind.“


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REINOUD BOSMAN\ Philips Design

Creative Lead Digital Innovation

?There’s absolutely no limit to digitalisation. As long as electricity is provided, there are no boundaries to digitalisation. If you really want that, is a different question…“

I hope you get the idea and knowledge of an UX DESIGNER.

No Development, no design!

WE ARE DESIGNING THE FUTURE BEWTEEN TECHNOLOGY AND HUMAN!

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