What Is UX Strategy and Why It's Important For Business?

You spend months designing and developing an app or website. And when you finally launch it, you find users are frustrated with it. A confusing user journey binds them to leave your product forever.?

Sounds familiar??

It happens when your design doesn’t have a proper strategy behind it. This is where UX strategy comes into play. Let's talk about it in detail today.?

Key takeaways

• What is UX strategy?
• Why it’s important for your business??
• How do you create an impactful UX strategy for your product??

What Is UX Strategy?

UX strategy is a detailed plan of how to create a user experience that aligns with both business objectives and users’ expectations. It’s actually a roadmap that guides you through product design.?

Simply, it bridges the gap between your business strategy and UX design. This includes the guidelines for creating a smooth engagement with every touchpoint of your app/website that leads to a positive brand impression.?

This strategic approach helps you prioritize tasks and allocate resources effectively during the product development process.?

Why is UX strategy important for your business??

From conversion rate optimization to building a positive brand identity, UX strategy is important for almost everything that matters to your business. The following are some of the key reasons why it’s crucial.??

Alignment with business goals and users' need

Only a great-looking design can’t create a great product if it doesn’t match the business objectives. A good and effective UX strategy makes sure your product aligns with your goals.??

When your product replicates who you are and what your product and service are, it creates an unforgettable brand identity. This is also equally important for addressing users' needs and pains.

Focus and prioritization on what matters

A product that focuses on core features and functionality is always the best. UX strategy helps you determine what matters most and where to give extra priority. It eventually makes your product on point and effective.?

Data-driven decision

A UX strategy includes a lot of user research and data collection. It empowers you with data before you put your hands on actual product design. Consequently, your design becomes data-driven and more real user-centric.?

Reduce the risk of failure

Proper strategy is always the best way to mitigate risk. The same goes for product design. Designing your product based on a strong UX strategy reduces the risk of failure in the long term.??

Cost minimization

If you design and develop a product without knowing the needs of your business and users, it means you’re gambling with it. After launching, the user will most likely find it irrelevant that can’t solve their problems.?

Even if it doesn’t entirely go off track, it must contain some major mistakes that you will need to fix later. This increases the cost of your product design and development. Conversely, if you craft it based on a proper UX strategy, it won’t require costly fixes.?

What are the four tenets of UX strategy?

The four tenets of a strong UX strategy are:

Business Strategy: This principle connects direct user encounters with the company's fundamental goals and desires. It takes into account the strategy's purpose, which can be about positioning, reaching the target audience, and boosting revenue.

Value Innovation: Grasping value proposition and how your product/service differs from the other competitors is part of a multifaceted strategic approach. This can be seen in the development of cutting-edge products that will, in turn, create new needs or the modernisation of existing assets.

Validated User Research: Design decisions should no longer be made based on the go-ahead signal! This is about using surveys, interviews, and usability testing to provide real-world data rather than hypothetical data.

Killer UX Design: By practicing adaptable and user-friendly design, you can ensure your users are able to achieve their needs and stay engaged. This is why you need to focus on information architecture besides visual design.?

How do you create an impactful UX strategy for your product?

UX strategy is basically a strategic guideline for a UX project. You can stick to it for a long time, or to meet the upgraded needs, you can revise it after a certain period of time.

However, before applying UX design to a product, you must have a strategy ready. Here’s a five-step guideline on creating an effective UX strategy.?

1. Define your goals

At the beginning of the process, you need to ensure you know your goal behind making a UX strategy. I mean to say what improvement you want to bring in your UX design project through strategy. It’ll empower you to set a plan that helps you reach your desired state.?

For example, you want to add some new features to a financial app without confusing the existing users. To achieve this, you want to set a strategic plan for designing and implementing it.?

This is the goal behind your UX strategy, and before you make one for your project, you must have a clearly defined goal like this.?

2. Conduct a research

You can move forward once you know what you want to achieve with UX strategy. First off, research is essential to making it work. You need to conduct three types of research: user research, competitor analysis, and stakeholder research.?

Stakeholder Interview

This part is really crucial as it helps you define the business strategy and goals. Interview stakeholders and ask them the following questions:?

• What problem do you want to solve with this product?
• What are your expectations and concerns for this UX project?
• How will you define success for this project?
• Who are your competitors?

With the answers to these questions, you’ll be pretty clear about the business strategy and ready to move forward.?

User research

User research is one crucial factor in the research process that allows you to include users in your strategy and design a better experience for them.

For this, there are different methods like user interviews, polls, surveys, etc. You can choose one among these. Ask them what they expect and what are their pain points within the product.?

Store your findings for the next steps to make your strategy comprehensive and effective.?

Competitive analysis

Besides user research, competitive analysis is equally important for a perfect UX strategy. This helps you get a detailed idea about what matters and what doesn’t.

From this you can also have ideas about the industry’s UX strategy and approach. Overall, it allows you to make your plan up to date and good enough to keep strategy ahead of the curve.?

If you need a guide on a comprehensive competitive analysis, you can check out

UX Competitive Analysis: Win by Learning from the Best!

3. Develop a UX vision

UX vision is typically a statement that describes where the stakeholders want to see the product after completing the project. To create this statement, you need to combine findings from the above two steps.?

For instance, a UX vision statement can be like:

“Our vision is to revolutionize patient care by delivering a seamless, intuitive, and personalized healthcare experience that empowers individuals to manage their health with confidence and ease.”?

4. Set sucess met and KPI

Once you have the defined UX vision, you need to set and determine the success metrics. This includes KPI or any other metric that suits your project. It’s necessary to understand and measure your achievement after completing the entire project.?

There are certain metrics that you can take into account:

?

• Task success rate
• Time on task
• User error rate
• System Usability Scale (SUS)
• Net Promoter Score (NPS)
• Customer Satisfaction Score (CSAT)

5. Create a UX roadmap

Finally, make a draft of your UX strategy roadmap. Don’t take anything for granted, you may have to iterate and improve your plan according to the changing needs.?

Also, in this step, you’ll make a roadmap for your design process. Define which design process you’ll follow when designing.??

Here, I’ve made a UX strategy for a concept project, Diwallet. It’ll give you a detailed idea of what a UX strategy looks like.?

UX Strategy for Diwalllet: A Crypto Management App

Vision:

To empower users with a secure, intuitive, and user-friendly platform for managing their cryptocurrency investments.

Goals:

User Goal 1: Simplify the process of buying, selling, and tracking cryptocurrency holdings.

Business Goal 1: Increase user engagement with the Diwalllet app.

Key Result: 20% growth in monthly active users completing transactions on the app.

User Goal 2: Enhance user confidence and knowledge of cryptocurrency through educational resources.

Business Goal 2: Reduce support tickets related to basic crypto functionalities.

Key Result:? Decrease support tickets on basic transactions by 50%.

Plan:

Research:

• Conduct user research to understand user pain points and mental models regarding cryptocurrency management.

• Analyze competitor apps to identify strengths, weaknesses, and opportunities for differentiation.

• Review current user data on app behavior and identify areas for improvement.

Information Architecture & Design:

• Develop a user-friendly information architecture that facilitates easy navigation and access to key features.
• Design an intuitive and visually appealing interface that caters to both novice and experienced crypto users.
• Prioritize clear and concise labeling and tooltips to enhance user understanding.

Content Strategy:

• Create a comprehensive library of educational resources within the app, covering topics from basic crypto concepts to advanced trading strategies.
• Integrate bite-sized educational content within the app's workflow to provide context and guidance during transactions.
• Offer multiple learning formats like articles, videos, and interactive tutorials to cater to different learning styles.

Security & Trust:

• Implement robust security features like multi-factor authentication and secure storage of user data.
• Clearly communicate security protocols and best practices within the app.
• Provide transparent communication regarding fees and transaction costs.

Testing & Iteration:

• Conduct usability testing with target users to identify any design flaws or areas for improvement.
• Gather user feedback throughout the development process to ensure the app aligns with user needs.
• Continuously iterate and update the app based on user feedback and data analysis.

Success Metrics:

• Monitor key performance indicators (KPIs) like user engagement, transaction volume, and support ticket volume.
• Conduct user satisfaction surveys to gauge user perception of the app's usability and educational value.
• Track the completion rate of educational content to assess its effectiveness.

Following this hypothetical strategy, you can make one for your UX project within the proper guidelines.?

Conclusion

An effective UX strategy can help you achieve your business goal as well as your design goal. However, if you move on to a hypothetical approach, a design can’t ensure you any certain success. In this case, you can get help from a proven UX design agency that can do both effective strategy and implementation.

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