UX and the Runaway Buzzword Snowball

Despite the widespread interest in UX, hard-to-use and frustrating products still abound. This is due to the term “UX” achieving buzzword status. Evolving from a holistic concept to something firms feel they must mention they do, UX has become distanced from what it really means to create digital products for users.

The Way Forward

Adhering to these fundamental truths will help organizations do the real work of making exceptional digital products.

• Focus On Principles, Not Words: Spend time learning the original principles of user experience. Dive into books and resources. Learning about what UX really entails matters. It will help make you ready to significantly improve your product.
• UX Shouldn’t Be “Special”: A solid user experience is an essential for every object and every product, and it should be viewed as such. Normalize it into your everyday processes so much so that you can’t remove it. It’s a requirement for any user-friendly product, not an additive.
• UX = Quality: If you set out to create digital products with an approach geared towards real users, you are committing yourself to quality. Everyone understands quality products. It speaks for itself—no buzzwords necessary.

Going Beyond Buzzwords

Saying your organization does user experience doesn’t mean you actually make user-friendly digital products. You must fully integrate user experience principles into your everyday practices. Only then will your digital products separate themselves from the competition.

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