UX as a Revenue Driver
In today's era, user experience (UX) isn't just a 'good-to-have' attribute for any product, service, or system; rather it's a 'must-have' driver for revenue. Research by Deloitte highlights the significant impact that even small improvements in UX can have on bottom-line results. For instance, a mere
UX is nothing without users, when they encounter intuitive experiences, they are more likely to stay engaged, get converted and become repeat customers.
A successful UX redesign can significantly improve digital platform metrics, including revenue, bounce rate, and successful orders. By prioritizing user needs and? improved navigation, and clear calls-to-action drive higher conversion rates, ultimately boosting revenue and lowering bounce rates for sustained user engagement.
Turning UX into Revenue, the Zomato way!
In response to identified user pain points and guided by the principles of the "Sushi Design System," Zomato transformed their UX to drive revenue. By leveraging insights from user interviews, personas, and competitive analysis, Zomato prioritized user needs and preferences while integrating industry best practices. Through optimizations like eliminating endless scrolling on the home screen, introducing a dedicated cart page, and prominently displaying healthy food choices, Zomato seeks to streamline the ordering process and enhance inclusivity hence driving revenue!
Some fresh UX statistics to support above content:
Thought Pieces
HOW AI-LED CONVERSATIONAL DESIGN IS TRANSFORMING UX FOR INDUSTRIES? Simplifying online interactions, AI-driven conversational interfaces are reshaping the industry.?Read the article here
领英推荐
THE ULTIMATE GUIDE TO EFFECTIVE UI UX DESIGN PRACTICES Do you have a hard & stressful time attracting your audience with UI & UX design? Read the article here
Worxwide Success Stories
Industry Spotlights
We're here to help you drive Experience led Growth!
Worxwide Consulting, is your go-to Experience design consulting firm, offering expertise across industries.? From UX & CX cover stories to amplify your voice globally, we're here for you. Be featured in our next UX Cover Story - contact us now! Subscribe to UX Times for monthly insights. Design is more than aesthetics; it's about impactful experiences. Let's transform industries together!?
Share feedback and suggestions for future editions; we're dedicated to serving you better.
Contact our UX Experts: https://worxwide.com/contact-us/