UX Design - Creating a User Journey
Deon Hanns
Founder & Lead Visual Storyteller at The San Scribe | Certified Goal Mapping Coach. Empowering individuals and organizations to visualize and achieve goals through impactful visual narratives
A user journey is a series of steps (typically 4-12) which represent a scenario in which a user might interact with the thing you are designing. They can be used for 2 main things:
- Demonstrating the way users currently interact with the service / website / product
- Demonstrating the way users could interact with the service / website / app
User journeys typically come towards the beginning of a project in the discovery or requirements gathering phase, normally after personas. This is both to visualize the user requirements and help feed into other design activities such as information architecture or wire-framing. However, they can also be used further down the line when scoping out pieces of functionality in more detail.
Here's a quick user journey I recently created for a hypothetical mobile App.