The UX Crucible
Happy New Year everyone, and welcome to the January 2023 edition of the UX Crucible. We bring you the best of international Design Research and product related stories from around the world in the past 30-days.
We have been publishing our UX research newsletter since 2017 and are now bringing it to our LinkedIn followers. I hope you enjoy it.
Paul
From UX24/7's blog
A single-page blog post can’t realistically do justice for everything you need to know about introducing a product to a foreign market. However, as UX researchers, we can certainly point out the value of international UX research to vastly improve your chances of success.
As an established provider of products across different markets you will know how much high-quality, reliable UX research matters. Especially if you have your own in-house research teams.
A competitive analysis is a process a business goes through to understand what its competitors are doing and how they stack up against them. This can include the products, the marketing, sales performance and other factors.
10 more great posts from the past 30 days
Take a look at the top seven UX research trends that will shape the industry and how we build products in 2023 and beyond.
As Cognitive Friction in UX design is often seen as a barrier, the idea that we should attempt to include it in our system may seem contradictory. Despite this being a common misconception, there are circumstances in which Cognitive Friction may have a good influence.
One of the most popular UX research methods is Think Aloud (TA) usability testing. But does the added burden of speaking while attempting a task make the experience harder and affect perceptions of the website or app being evaluated?
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It's not all bad. Much of it is worse. That sign up there has been cropping up in a lot of places. It's a quote from Herb Kelleher, the founder of Southwest Airlines, and like most inspirational quotes, it tends to get misused.
Overusing categories can force users into overly narrow product scopes, leading to users struggling to find suitable products. Despite the issues caused by overcategorization, 75% of our benchmark sites fail to get this right.
User interviews are a method of qualitative data collection. This process is ideal for understanding the participant’s thoughts, perceptions, and experiences. Typically interviews with a participant take about 30- to 60 minutes to conduct, and are followed up with transcribing and coding, and running a qualitative analysis.
Need help to keep up with the increasing demand for user research? You're not alone. Many companies are seeing the value of user research and have scaled up their UX Research teams. However, when there is no structure to manage how the teams scale, things can quickly become disorganized.
I have a question. What is your most memorable research project last year? For me, I faced my biggest fear. It was interviewing vulnerable people with sensitive topics.
Oh how the turntables — we conducted user research on UX Researchers from top companies like Google, Groww, and Razorpay. Here’s what we discovered about UX Research Repositories.
UX research, in this economy? Absolutely! Here are 32 statistics to help you make the business case to stubborn stakeholders.