UX Copenhagen: What's in It for Me (Jack Morgan, 2019)
Jack Morgan of Duolingo at UX Copenhagen 2019

UX Copenhagen: What's in It for Me (Jack Morgan, 2019)

Jack Morgan

We have asked our speakers what the most important takeaways of their talks at UX Copenhagen 2019 are. Here's our fifth in the series: "What's in It for Me" with Jack Morgan. Jack is a Designer at Duolingo - whose mission is to make language education free for everyone.

What is “Consent", and what is "Privacy” to you?

Consent and Privacy means treating the people that use your product like people. It means giving them control, and without a hidden agenda. For example, a great litmus test for whether or not you should say something about somebody is "Would you say to their face?" The same thing goes for the products we design - when you make a design decision or a corporate policy decision, or any decision - would you still do it if you had to meet your users face-to-face afterward?

Why are these subjects important for the conference participants?

The stakes have never been higher. We live in a highly connected world, and right now it's fraught with big tech company controversies, mass data leaks, political manipulation and a number of other problems that are all side effects of the products that we are creating. We have to focus on building the right products for the right reasons.

Why is UX even important?

Almost everything around us has been deliberately designed by other human beings. Whether or not those things have been designed thoughtfully and well is the difference between creating an environment that we want to live in, vs. one we don't.

What will you be talking about at UX Copenhagen 2019?

I'll tell the story of our team's journey to meet our users, which took us across the Middle East and inside one of the world's largest refugee camps. The footage was later turned into an eye-opening documentary called Something Like Home, which has been watched by more than 1 million people and promoted by the United Nations Refugee Council.

Three things people will take away from your talk?

1. What refugees can teach us about our responsibility as designers

2. How as more of us got connected, we've become more disconnected

3. Why we need to start with People and work our way back to Technology - not the other way around

UX Copenhagen is Denmark's most inspirational UX, content, strategy, research, and design networking event. Join us for two days with inspirational talks, hands-on workshops, loads of networking, professional discussions, and interaction with fellow professionals from all over the world.

Tickets are available until March 4th: https://uxcopenhagen.com/#tickets. We hope to see you there!

UX Copenhagen 2019, March 18-19.

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