UX for conversion: Design and Test
As we saw in UX for conversion: Understand your user at the FluidUI Blog, designers around the world have been using UX techniques to drive the user to a specific place on their website or app. But as UX specialist Jennifer Winter reminded us in her article for the UserTesting website:
"Conversion isn’t about making someone do something, it’s about providing an environment that makes doing that thing irresistible."
Deeply understanding your target audience by using UX research methodologies is the first step for it. Now you already know enough about your user and all this information will help you make safer design decisions. It will contribute to the success of your site focusing on conversion and better experience. At this stage, it is important to consider a few points:
- Build responsive and accessible sites
- Improve the loading time
- Help your users saving time
- Follow the trends in design
- Be careful with your copy and content
- Choose the appropriate Typography
- Use consistent iconography
- Test your design
Thinking strategically of UX for conversion is like thinking of a UX cycle: we've started talking about understanding your user, by applying UX research methodologies, to be able to design a great experience which will drive conversion. But the efforts don't stop here. We should keep researching and understanding the user to keep improving their experiences.
Check out the full article with detailed tips at the FluidUI Blog.