UX Case Study: Enhancing the Conversion Rate and Usability of Personal AI
by Sasha H., Senior UX Designer at GDE.design
- “If you're a machine. What is your function?" - "To know you."
Interesting concept, right? Your virtual clone is replying to your mother or arranging a Friday night outing with a buddy. But here's the puzzler: Who or what is this entity? Is it even a person?
SOW
Project Overview
The ingenious minds at the Personal AI company have conjured up a platform powered by a dazzling AI engine. This AI wizardry takes your data, facts, and quirks and turns them into an enchanting communicator on your behalf. Brace yourself for an interactive messaging adventure that boosts productivity and weaves tighter bonds between people!
Desktop App Usability Challenges
When users first arrive on the main page of the desktop app, they often need clarification on their next steps.
The bottleneck led to a significant loss of registered users, negatively impacting user retention.
Authorization
The sense of uncertainty arises from the absence of prompts within the interface, leading to frustration. Moreover, the navigation bar needs a more apparent visual distinction between user profiles and AI profiles, and there needs to be a more straightforward way to navigate between personal and group chats.
In addition, during the sign-up process, users must provide their email and a verification code. However, the interface currently needs the functionality to resend the verification code or change the email associated with their account.
Proposed Solution
To address these usability and authentication challenges, our team has developed a multifaceted solution:
This holistic approach aims to provide users with a seamless and frustration-free experience while enhancing the app's functionality and usability.
Mobile App Interface Enhancement
The user interface design of the mobile app presents certain inconveniences, deviating significantly from the desktop app. This discrepancy has led to user frustration, as the mobile app fails to deliver a consistent and familiar experience compared to its desktop counterpart.
Proposed Solution
To rectify this disparity and ensure a cohesive user experience, our proposed solution involves a comprehensive redesign of the mobile app interface. The objective is to align the mobile app's design and functionality closely with the desktop app's. This redesign aims to make the mobile interface more familiar, user-friendly, and intuitive, ultimately offering users a seamless and consistent experience across platforms.
Let's dive into some captivating statistics that shed light on user behavior and website usability.
Did you know the website's appearance, content, usability, and demographics can significantly influence user behavior? It's indeed the case! Complex and unclear websites can prompt users to swiftly exit without engaging with the content.
Stage One: Definition
We have identified issues with the system's usability.
Users are currently required to sign up using their email and provide a verification code. However, the interface needs more essential functionalities like resending verification codes or updating email addresses. Furthermore, users need more options to sign in using their Google or social media accounts.
What about the Desktop App?
When users land on the main page of the desktop app, they often need clarification and are unsure of their next steps. The absence of user-friendly prompts within the interface has contributed to a growing frustration among our users.
Mobile App Challenges
Our quest for improvement extends to the mobile app, where we've identified a divergence in design from its desktop counterpart. This discrepancy has been a source of frustration for users, as it hinders the delivery of a consistent and seamless user experience.
Phase Two: Ideation
With our challenges identified, we've embarked on the exciting ideation phase. Our brainstorming sessions are in full swing as we explore various avenues for enhancing navigation and usability. Step by step, we've uncovered solutions that promise to elevate the user experience. These improvements have revealed themselves clearly and efficiently, paving the way for our design visualization.
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Authorization Enhancement
We've introduced a significant improvement: the option to sign in using social media accounts. It's a seemingly obvious addition, yet these essential enhancements can sometimes be overlooked.
On the Verification screen, we allow users to change their email and request a resend of the verification code.
Desktop Navigation Bar Enhancement
We've taken steps to enhance the desktop navigation bar, ensuring a more precise differentiation between user profiles and AI profiles. This refinement improves the overall user experience, making interactions more intuitive.
Furthermore, we recognize the importance of clarifying navigation between personal chats and group chats. To achieve this, we've refined the visual cues and arrangement, enabling users to seamlessly transition between these integral aspects of the platform. This enhancement aims to create a more cohesive and user-friendly interaction for our users.
Desktop Usability Enhancement
To enhance desktop usability, we've developed a comprehensive user guide that offers step-by-step guidance and explanations on effectively interacting with our AI models.
Upon a user's arrival on the main page, the guide takes the reins, providing clear instructions for their next steps. This friendly guide is always on hand to assist users throughout their journey, engaging with them personably and even inquiring about their communication preferences.
The guide asks the user to respond openly by describing their life priorities and specifying their communication style. This is important because the AI will be trained based on the user's communication style.
Furthermore, the guide will invite users to provide a snippet of their previous correspondence to gain deeper insights into their communication style.
Mobile App Enhancement
In our pursuit of a consistent and user-friendly experience, we've undergone a complete redesign of the mobile app. We aim to provide users with the same familiarity and understanding they enjoy on the desktop app.
Notably, the mobile app now boasts a sleek dark mode, aligning it with the desktop app's light and deep dark versions.
In addition to these visual enhancements, we've streamlined and simplified the user profile, making it more intuitive for users. We've also revamped the authorization process to mirror the desktop experience, ensuring a seamless transition between platforms.
To further assist users, we've relocated the user guide to the mobile interface, making it readily accessible for their convenience.
Conclusions
Personal AI serves as a prime example of seamlessly integrating cutting-edge technology into user-friendly applications. The AI continues to evolve, with limitless potential and a profound impact on the horizon.
The future holds a seamless fusion of AI with other transformative technologies, promising revolutionary solutions. It's imperative that society collaborates to address challenges such as job displacement and ethical dilemmas.
My thoughts
I can't predict the future, but I hope we won't encounter any machine uprisings or such scenarios. My vision is one where AI seamlessly integrates into our society.
Perhaps, in the future, when you initiate a conversation with a support chat, you'll see a caption that reads, 'You are communicating with a real person.' This would be a feature... Imagine having a conversation with a fellow human becoming a unique feature. And it could bring a touch of warmth to someone, knowing that on the other side is someone just like them...
Thank you for your attention and support! ??
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