"Utilizing a three-pronged approach."

Question from a subscriber: "I am utilizing a three-pronged approach of YouTube educational videos, LinkedIn posts (mimicking the YouTube vids) and COIs I have developed over the years to generate a new client base.?How do I juggle the three and prioritize?"

Here's the trap many of you fall into:

1) Trying to produce more content than you have time for

2) Not able to make it relevant or interesting enough due to time constraints

3) Consumes time and money with no results

Slow down, everyone.

While it's good to vary the methods ("three prong"), remember this:

Quality over Quantity

I would rather see you produce 1/60th of the content you do, and get 60% better engagement.

Your effort should always be to get higher engagement out of less content.

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Take these actions TODAY:

• You need to be communicating directly with prospects in some way (email, text, etc.). Aim for 10 LinkedIn messages a week; two a day. Simply ask the COIs what questions their clients have about their finances, the economy, etc.
• Start with one 4 minute YouTube video a month. SEO optimize it and post on the 1st of the month. Call it "July question of the month" and have it be the best question you got from your LinkedIn messages.
• Make it into a "short" (<1 minute) video and post it to LinkedIn on the 15th of the month.
• You can also use the YouTube video as your monthly newsletter. Write up a one paragraph summary and click "send" after compliance approves.

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

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• I am an outsourced CMO for companies who need regular, full service marketing - blogging, social media posts, newsletters, etc.
• I am an hourly consultant for those who just need one-time or recurring guidance
• People hire me as a ghostwriter to write content for a project fee
• I have a?social media training program
• I have a book about?what to say on LinkedIn?messenger
• I have a book about how to create a simple marketing plan
• I offer career consulting for aspiring equity analysts

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Just letting you know, in case you need me at some point.

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-Sara G

If you are finding this newsletter valuable, please feel free to support its production by making a?$20 contribution?via this?PayPal?link?or via?Zelle to?[email protected].

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