Utilizing Technology to Streamline Recruiting and Leverage Traditional Hiring Methods

As business owners, it is essential to stay ahead of the curve when it comes to recruiting. Technology is ever-evolving, and with that comes the challenge of leveraging the most effective strategies when recruiting new staff. While technology has improved recruitment, the traditional methods of job boards, college job fairs and word of mouth are still vital to a successful recruitment effort. In this article, we’ll discuss the most modern recruiting methods, including targeted recruiting ads, AI, SEO, online personality surveys and video conference interviews, and how to best use them alongside the tried-and-true methods of the past.?

The playing field is ever-changing and the challenge is to remain proactive and aware of what’s trending, so you don’t miss out on potential qualified candidates. When executive decision-makers employ the traditional methods of job boards, college job fairs and website career pages, in combination with the new technology of AI and video conferences, hiring the right fit becomes more streamlined, efficient and successful.?

As small business owners look for ways to improve their recruitment efforts, technology continues to play a key role in improving the ways talent can be sourced and on boarded efficiently. With this in mind, executives should pause and review the most effective strategies for bringing talent in, staying mindful of which methods will bring the best return on investment.

Technology has completely changed how we search and apply for jobs, meaning recruiters must acknowledge and invest in modern strategies to keep up with their competitors and to attract high caliber talent. Unfortunately, adding new strategies can be a tricky landscape, full of support needed in understanding how each technology works, how to use it effectively and, in some cases, the cost associated with the technology and implementation.

At the same time, modern technology is allowing recruiters to save significant time and cost, while also improving the overall effectiveness of their process. This article will explore four modern day recruitment strategies, why many executives are implementing them, as well as the importance of using traditional methods alongside.?

1. Targeted Recruiting Ads

Gone are the days of placing an ad on a job board and hope for potential qualified candidates to find it. Many businesses are utilizing targeted recruitment ads, placing ads on relevant platforms and networks where potential job seekers can easily find and apply. This method takes the guesswork out of the overall process, ensuring applicants are not just the most qualified, but are also looking for employment from within a specific industry. In addition, many recruitment software applications and services help companies target the correct audience and reach jobseekers with the right skills and experience.?

2. Artificial Intelligence (AI)?

?Artificial Intelligence (AI) is easily one of the most efficient and intelligent ways to recruit and onboard viable candidates, quickly. Using predictive modeling tools, AI can review and track applications, scan resumes and cover letters, assess the match rate of existing data points and ask the right questions, leading to more accurate results. Implementing AI into recruitment processes goes beyond the resources saved in being sent out job postings, sorting through applications and handling applicant-tracking processes alone.

Unfortunately, AI technologies must be applied with enough oversight to ensure fairness and accuracy. AI could adopt human biases and prejudices, from both a conscious and unconscious perspective, leading to a lack of diversity and inclusions. That’s why it’s important for businesses, who choose to invest in AI technologies, to also ensure these technologies are being framed and applied responsibly.?

3. Search Engine Optimization (SEO)?

Search engine optimization (SEO) is an effective resource for people looking to customize and manage their recruitment process, making it easier for potential job seekers to find job openings. Optimizing websites for mobile is a great way to increase visibility, as is utilizing social media for SEO. Additionally, businesses should focus on making job postings as easy to find, read and understand as possible, ensuring it is exciting both to casual browsers, as well as those actively searching. It’s also important to add a contact form and make it easy for visitors to contact you directly related to the job or recruitment process.?

4. Online Personality Surveys?

In addition to improving visibility, modern technology is allowing recruiters to gain deeper insight into a candidate’s skillset, values, successes and failures. With online personality surveys, recruiters can now review the skills and credentials of a candidate in an engaging and efficient way. By leveraging this technology, recruiters can more accurately identify candidates who do and do not fit the job and the team.?

In addition to the modern day options, traditional recruiting methods continue to be as valuable and strategic as ever. Online job boards, college job fairs, word of mouth, website career pages,internal promotions, and outside recruiting firms are all important strategies for keeping recruitment processes alive and successful.?

In conclusion, technology is transforming the way we recruit and onboard candidates and the key is not leaving current best practices behind to practice new strategies. Those who seek to invest in new technology successfully should use both agencies and the software available to them to ensure they have the best of both worlds. Leverage the cutting-edge lifestyle methods like targeted recruitment ads and AI, but don’t forget about your more traditional methods, as these continue to be pathways for excellent potential job candidates.?

All in all, executive decision makers must remain proactive in their approaches and be mindful of the current practices and technology available to them, thus leading to the most successful recruitment process.