Utilizing Technology for a Smarter Way to Reduce Litter

Partnering with Litterati, we are taking a unique approach to using data to help prevent littering around the world.

Finding solutions to more effectively manage the impact of our products on the environment has long been a focus for PMI, and is a key pillar of our sustainability strategy.

Reducing and appropriately managing post-consumer waste means that we can extract, convert, and use fewer raw materials from a planet with limited natural resources.

It’s the right thing to do.

Turning to technology has been one of the ways we have worked to innovate our post-consumer waste strategy. That’s why we have been partnering with Litterati , a company on a mission to raise awareness and encourage behavioral change. Litterati works by engaging users to take pictures of the litter they see. These geo-tagged images enable the team to create data on littering that can lead to actionable insights, such as adding more bins in high-litter areas.

Watch the full video about this project below ??

The app not only allows the team to see where the litter is, but also enables the user to share the type of litter they found, and it can even help identify illegal dumping sites.

This information enables the team at Litterati and their partners to create viable, long-term solutions aiming to effectively reduce littering in the areas they focus on.

PMI’s relationship with Litterati began in 2019, with the ‘CleanDeinWien’ campaign in Austria, and they have collaborated on many projects since.

PMI continues to collaborate with Litterati to create more effective post-consumer waste management solutions and positively influence consumer behavior across the world.

Explore more of PMI's sustainability stories and case studies on our website ??