Utilizing insightful analytics to Optimise Engagement

Is time spent on site, bounce rate, sessions, and visits still the banes of your existence? Keeping an eye on those web stats is fine, but if you look deeper into your customers' experiences and how visitors engage with your business, you can find undiscovered chances and pearls that you hadn't even considered. Understanding their customer can easily go from an aspirational aim to a chore, which is the problem for many marketers.

Users of Sitefinity Insight have all the tools necessary to start seeing results right away, as well as some pretty potent tools that will help them succeed in the long run. If you, the marketer, still find it difficult to boost conversions and demonstrate the return on investment of your lead generation campaigns, you may want to get out of the toolbox and get your hands dirty. In this article, we'll go over some of the key features included with Sitefinity so you can dive into the fascinating world of audience analysis with confidence.

Know your audience

Web analytics alone cannot optimise the customer journey, fully understand your audience, or create a complete customer profile. To track various contact points, you must first be able to gather and combine data from many sources. The customer journey and interactions have mostly become non-linear for end users.

Customers frequently find themselves jumping between gadgets during the day and flipping between online and offline channels. Therefore, many organisations may be passing up numerous chances to expand their businesses by concentrating on a small number of isolated web metrics or touch points. The first step in knowing your audience is to collect data from various touchpoints and data sources, including web, mobile, custom, and offline engagements as well as form data submission.

What is customer data management and why is it important?

From the initial touchpoint to each step of the user journey to the desired outcome or goal, such as a website query, product purchase, or offline engagement, a customer data management platform offers a consolidated view of every interaction across channels. A potent digital experience platform, Sitefinity DX offers crucial CDP features that are readily available to marketers. Companies can define and store specific contact attributes obtained from form submissions or external systems to create a 360-degree customer perspective of their contacts.

Mapping of the customer journey

Designing a smooth user journey should be your first goal, and it should be driven entirely by data, regardless of whether you are starting from scratch or building on top of your existing web presence. Putting too much stock in your intuition or hunch could easily lead to a miss rather than a hit. Three crucial features of Sitefinity Insight can help you feel more confident, support wise decisions, and steer clear of hazards. They are as follows:

1.???Visualizing the journey

Sitefinity Insight offers a customer journey map that depicts how users move around your website, from the first point of contact through the engagement process to a predetermined conversion point or desired result.

2.???Tracking conversions

Enables you to map and monitor important online and offline conversion points that have an influence on your business and the customer journey. Even if your website is not a B2B portal or a B2C online store, you should still monitor conversions and optimise the user experience. Any industry should aim to measure conversions, including manufacturing, government websites, financial services, healthcare providers, and educational institutions. In fact, any user journey that is intended to guide users to a desired result should be examined for friction spots in order to increase the number of form submissions.

3.???Analysing user interactions

Last but not least, you can quickly track significant user interactions with the brand along the journey to help you improve your content marketing strategy or support the need for a website redesign of your current one. Additionally, if video is a significant component of your content, video consumption analysis helps you assess the effectiveness of video and its effects on the user experience and sales funnel.

Conclusion

The development of multilingual content and multichannel experiences is a common priority for marketers. The user journey can be improved, supporting a strong sales funnel, by comprehending the audience, eliminating friction spots, and providing customised experiences. Marketers may concentrate efforts where they will have the largest influence on our job and the entire business's success by gathering data and gaining insights. You can succeed in those online metrics that matter to you the most with Sitefinity Insight. And it is only one of the numerous things it can assist you in accomplishing.