Utilizing Emotion Power That Drives Investment Decisions

Utilizing Emotion Power That Drives Investment Decisions

“Emotions drive a lot of individuals’ investment decisions. When people answer questionnaires and make decisions regarding investments, [the outcome] depends on what type of [emotional] state […] they are in.”

The passive investment market is facing reduction and fee compression, while its players are being forced to add more value on top of their service. Meanwhile, innovators are finding underestimated aspects and new tools that can level-up investment services.

Among such aspects is definitely emotion. It’s undeniable that any operations with money can cause people to feel stressed. If WealthTech companies fail to understand this state, it may lead to serious damage for both investors and platforms.

Matt Reiner took notice of emotion patterns long before taking the lead in his own FinTech startup.

Read the insights on WealthTech Club

John Nelson

Result Oriented Technical Functional Sales Analyst

5 年

Agreed! this could be the essential factor while making the decisions because, “The key to success is to keep growing in all areas of life, mental, emotional, spiritual as well as physical.”?

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