utilizing automated email marketing

Automated email marketing is a series of emails you automatically send to your prospects or customers. Using an autoresponder, you can schedule emails to send based on your audience’s interactions with your business.?

For example, when someone?signs up for your newsletter, you can automatically send out an automated welcome email.

Don’t let the automated part fool you, though.?

To be effective with automated email, what you’re producing should be far from spam. Instead, it’s high-quality,?personalized content?that your audience has signed up for.?

This may all sound a little bit complicated, but the great thing about modern automated email marketing is that the software is simple to use and offers you some powerful capabilities.?

Why Should You Automate Your Emails?

The key here is scale. If you’ve got thousands of people in your sales pipeline, it’s impossible to write out individual emails for everyone that signs up.?

Instead, automated email marketing allows you to create email series that are perfectly tailored to your audience’s needs and send them out at a specific time. Rather than spending all your time writing and sending out individual emails, you can focus on?creating the perfect copy that inspires your audience to take action.?

That’s great, but don’t you lose the personal aspect?

If you’re writing everyone individual emails, then switching to automated email marketing reduces your level of personalization. Each email won’t be unique, but it can still be personal.?

Email responders allow you to?segment your audience?based on their interests and behaviors.?

Say someone signs up for my email newsletter from a page titled “Link Building 101.” I can put them into a link-building segment so they receive handy tips on how to improve their backlink profile.

Segmentation means there are endless ways you can personalize your automated emails, so you’re getting both convenience and personalization.

When to Use Automated Email Marketing

Automated email marketing can bring big results, but it’s not always the best option. Here are a few of the times when automated emails can help you make the right impression with your target audience.?

1. Abandoned Carts

Abandoned carts are highly frustrating.?

The person has gotten so close to making a purchase, yet you’ve lost them at the last moment. There are many?reasons why people abandon carts, but a common one is that they’re not quite ready to buy yet.

Just because someone isn’t ready to buy today doesn’t mean they won’t be soon, and an automated email is a perfect way to keep them engaged.?

When someone abandons their cart, you can schedule an email to go out to them, prompting them to return and complete their purchase.?

The?average cart abandonment rate is estimated to be 77.13 percent, so bringing people back to your checkout page through well-timed emails can be invaluable.?

2. Sending Automated Email Newsletters to Subscribers?

Once someone leaves your website, you may never see them again.?

If you’ve got their email address, you’ve got an opportunity to keep the connection alive and build a relationship (hopefully until they become a repeat customer). Just having someone’s email doesn’t achieve this, though, and instead, you’ve got to be able to offer something valuable.

In the case of a newsletter, you’re offering your?amazing content?to grow the relationship and keep bringing people back to your website.

3. Promotional Emails

One of the key things with email marketing is providing value to the customer. It’s no good spamming them with links to your product all the time because they’re simply going to treat it as spam.?

That being said, we’re here to market our businesses, and sometimes that means sending promotional emails.?

To get the maximum value from this, you want to make sure your promotions are part of a carefully planned email series, and it’s almost impossible to do this without automated emails.?

4. Welcome Emails

When someone signs up for your email communication, it’s a good idea to send out a welcome email.?

Of course, you can’t be on your computer all the time, monitoring the moment everyone signs up for emails, so this is something that is best to automate.?

It allows you to set expectations and explain the value proposition of receiving your emails. Once someone has a good idea of what they’re going to receive from your emails, they’re more likely to open them and interact with your content.?

5. Automatic Replies to Customer Complaints

When someone has a complaint, they want to be assured you’re taking it seriously. The longer they wait for a response, the more their frustration builds.?

You can’t be monitoring your inbox 24/7, so it’s just not possible to be able to respond to each complaint right away. What you can do is set up an?automated email?that explains your complaint process and ensures you’re working on fixing the issue.?

This gives people confidence that you’re taking their complaints seriously, and they can expect a response in due course.

It’s just not feasible to create individualized emails for each person on your mailing list. Automated email marketing gives you the best of both worlds, allowing you to give your followers consistent updates while still offering a good level of personalization.?

This is important because email marketing is still a valuable digital marketing tool. It helps drive people to your website,?nurture leads, and?boost conversion rates, so it’s something every business should consider.?

Luckily, there are some great automated email tools out there, and with a bit of hard work, they should allow you to maximize your email marketing campaigns.