UTILIZING AN ARTIST’S MINDSET FOR YOUR CONTENT CREATION STRATEGY

Utilizing an Artist’s Mindset for Your Content Creation Strategy

Content creation has kind of become like an assembly line, a means to an end in marketing, where we just follow the trends. We do what's expected of us. We do the blogs, social media posts, and email, and just hope that it works.?

Obviously, content creation is very important for any business. We need to reach our audience, right??

But we do the thing, expect the results, and the heart is completely removed from the process. So when we write our blogs based on SEO, sometimes that SEO just creates content that's void of feeling, you know, and we're seeing more of this with how AI is being used.?

It's all about producing traffic for a website, but what else can we do? Why can't we do more??

It's the same with social media. If we create social media posts based on what's trending, then how are we creating the trends? How are we really deeply connecting with our people if we're just following the trends??

Email marketing is often used to fill a business's financial cup. When we need more revenue coming into one area, we do an email promotion for this area of our business instead of focusing on what makes the most impact overall.

This produces blogs, social media posts, and emails that are superficial and don't quite land with the audience, therefore reducing the overall efficacy of the content itself. While having the content is going to help to produce the results that you want, obviously, having something is better than having nothing. But what if we redefine our content as art?

CONTENT IS THE ART OF YOUR BUSINESS

What if we redefine content as the art of our business or the art that our business creates? What if, instead of seeing it as just content to generate traffic, we see it as part of our mission to connect, educate, and help our audience to rise to their fullest potential??

I want to challenge the idea that content is just a means to an end and help you realize that content can be the art of your business and a way for you to create the impact and connection that will really help your business expand to the stratosphere that it can be.?

So first, in order to understand all of that, we have to understand art. The dictionary definition of art is…

“The expression or application of human creative skill and imagination.”?

I like this definition because we can see how it can relate to anything. If you are a business owner, that business didn't start; it wasn't a thing before you created it. You brought it into being.?

You are an artist just because you created this business. But what if your business, aka your art, created more art??

Art can be anything you create, including art through your blogs, social media posts, and emails.?

BEING THE TRENDSETTER

Art begins with resistance. And that can be resistance to the status quo or it can be resistance to what you feel you should do or feel you should be. Because anytime you feel like you should do something, then that is a social constraint.?

Every trend that you follow was initially created by somebody who just had an idea and created something new instead of following their “shoulds.” Everything that we found trendy was just somebody trying to do something fun and unique to them. It was something that called to them. And then we all saw the genius of it and started following suit.

To be that trendsetter, you have to stop blindly following the trend and start making your own magic. So, how do you create that magic potion that is your artistic creative content strategy?

CREATING YOUR ARTIST’S CONTENT STRATEGY

First, you have to identify who you are. What is your business? What matters to your business??

If you're a coach, what about your coaching is impactful? What about your coaching is unique to you, unique to your industry? Where in it do you rebel from the status quo??

Really having that understanding of who you are as a business, what matters to you, what you stand for, and what you know really well will help you shape what kind of topics to talk about in your blog and your social media posts and through your email marketing.?

That's going to be your foundation or your heart of your content that you can lean into because those things will inform what you talk about, how you talk about it, and what really matters for you and your business to communicate out into the world.?

The other aspect is who is your audience? What are they struggling with? What are they seeking to know, to have, or to be? What's their transformation? What would help them reach their highest potential, and what matters to them??

Because you're speaking to people and part of copywriting, which is part psychology and part data. And we often see more of a lean into the data. While the data is invaluable and can inform so much of the psychology, when we start to rely too much on the data, we lose sight of who the audience is as humans.

Understanding your audience helps you create content that truly and deeply resonates with them. Otherwise, your content becomes superficial, like so much of the content we see today. Therefore, you don’t stand out, and it's not nearly as effective as it could be.?

Understanding who your audience is, what they care about, and what they're struggling with is powerful and informs the kind of content you create.?

Putting these two things together and then using the data to inform them more will help you create truly transformational content.?

Combining what matters to your business and what matters to your customers and informing it with data creates the perfect solution for powerful trend-setting content.?

MAKING YOUR CONTENT ART

When you approach it from the artist's perspective and think about how you can create something that evokes that emotion, you truly start creating art with your content. Because if we think about art, that's what art does. It stirs up emotion deep within us. It creates curiosity, passion, and movements.?

And you can absolutely do that through our content. When you’re looking at our content as the art your business creates, you start to create content that can change your industry or try to connect with people, make a difference, and share some of the knowledge you have to make positive change.?

So, where in your business can you make some art? Maybe it's your blogs, maybe it's your email, or maybe in your email marketing, you want to do something that provides more value and support to your audience. So that way, when it comes time to say like, hey, I have this new program. Do you want to join? It feels like the biggest and best party invitation that they've ever had because it's an absolute no-brainer.

You've already provided them with so much value and changed their lives just with your emails that they can only imagine how much their lives would transform with you as their coach. And that's when you're leaning into that value-based marketing towards your audience that you deeply understand.

I think that whenever we're leaning into creativity and curiosity and innovation, that's when we're leaning into that artist's mind. And that's when we're becoming those business artists that can change the world and can change people's lives and can change your business.?

Your business is one of your masterpieces. When you approach it with an artist's mind, you create something magical, something that can change lives, change the industry, or even change the world.

For copywriting support, visit The Writers Rebellion.