USPS? Informed Delivery Promotion Starts August 1st

From August 1st to December 31, USPS? (United States Postal Service) is running its Informed Delivery Promotion, offering valuable benefits for businesses and recipients alike.

So, what exactly is Informed Delivery? It's a service provided by USPS that allows consumers to receive daily emails with images and integrated marketing campaigns of their mail before it arrives. Recipients can also track packages and receive notifications about incoming mail, creating a unique and engaging experience.

During this promotion, businesses can leverage Informed Delivery to save up to 4.5% on postage costs, which can accumulate into significant savings over time. But the advantages don't stop there. By participating in Informed Delivery, your business can enhance its mailing campaigns in several ways:

1. Increased Brand Awareness: With recipients getting a preview of their mail, your brand gains additional exposure. This increased visibility can boost brand recognition and awareness among your target audience.
2. Enhanced Consumer Engagement: Informed Delivery offers an interactive experience for recipients, allowing them to engage digitally with the mailpiece and respond to your call-to-action (CTA) even before receiving the physical mail. This higher engagement can lead to better response rates and campaign performance.
3. Elevated Direct Marketing Customer Journey: By integrating Informed Delivery into your direct marketing efforts, you can enrich the customer journey. The digital touchpoint enhances customer satisfaction and loyalty.
4. Colorful and Interactive Campaigns: Informed Delivery allows businesses to create captivating, colorful campaigns that stand out. With interactive elements like videos and links, you can make your mailpieces more engaging and memorable.
5. Higher Call-to-Action (CTA) Conversion Rate: The ability to interact digitally with the mailpiece leads to a higher likelihood of recipients responding to your CTA. This can result in improved conversion rates and campaign success.

Who can benefit from the Informed Delivery Promotion? The answer is simple: anyone involved in mail marketing! You can leverage this promotion to optimize your next campaign and achieve better results.

We encourage businesses to explore the possibilities of Informed Delivery and take advantage of the USPS promotion during the specified period. By integrating this innovative service into your mailing campaigns, you can elevate your marketing efforts, increase engagement, and drive success for your business.

Let's make the most of this opportunity together and enhance the way we connect with our audience through informed and interactive mail campaigns. Feel free to reach out to us if you have any questions or want to discuss further!

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