USP? Lets talk USPP first
Tanveer Shaikh
Sales Effectiveness | Executive Coach | Leadership Facilitator | Management Consultant
"People buy People", if this statement is true then obviously the spotlight is on the sales person. People buy the sales person first, then the company he/she is representing and then the product/service that is being offered. Yes, in that sequence.
Hence, even before we talk about the Unique Selling Proposition (USP) of your product or service, it is imperative for us to look at the Unique Sales Person Proposition. The question here is what distinguishes you as a sales person from the others that the customer meets.
If you have not thought about it, isn't it time that you did that?
? Founder ? Property Scientist (Awarded as Best Real Estate Influencer by Lokmat)
9 年Absolutely true!
Senior General Manager -
9 年Yes...Very much true ..good article
Associate Director - Business Solutions
9 年Also believe it holds true for most businesses. B2C, B2B, "C2C" or even "C2B". Do think about this.
Associate Director - Business Solutions
9 年Excellent thought Tanveer. USPP will definitely up levels of sales and service and help maintain the edge over competition.
Director and CEO at TVS Emerald
9 年USPP is definitely a strategic edge in selling Tanvir