USP? Lets talk USPP first

Tanveer Shaikh Tanveer Shaikh

Tanveer Shaikh

Sales Effectiveness | Executive Coach | Leadership Facilitator | Management Consultant

发布日期: 2015年11月18日
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"People buy People", if this statement is true then obviously the spotlight is on the sales person. People buy the sales person first, then the company he/she is representing and then the product/service that is being offered. Yes, in that sequence. 

Hence, even before we talk about the Unique Selling Proposition (USP) of your product or service, it is imperative for us to look at the Unique Sales Person Proposition. The question here is what distinguishes you as a sales person from the others that the customer meets.

If you have not thought about it, isn't it time that you did that?

Tausif .

? Founder ? Property Scientist (Awarded as Best Real Estate Influencer by Lokmat)

9 年

Absolutely true!

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Triveni Kulkarni

Senior General Manager -

9 年

Yes...Very much true ..good article

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Sunil Balan

Associate Director - Business Solutions

9 年

Also believe it holds true for most businesses. B2C, B2B, "C2C" or even "C2B". Do think about this.

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Sunil Balan

Associate Director - Business Solutions

9 年

Excellent thought Tanveer. USPP will definitely up levels of sales and service and help maintain the edge over competition.

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Sriram Iyer

Director and CEO at TVS Emerald

9 年

USPP is definitely a strategic edge in selling Tanvir

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