Using Your Social Media Prowess to Boost Your Sales Numbers

How to Use Social Media to Drive Sales

Have you been using social media to engage with your customers? Maybe you’ve been using it to try to promote brand recognition? If you’re not taking advantage of this platform to also boost your sales numbers, you’re missing a golden opportunity. Take a look at some simple ways you can use this marketing strategy to increase revenue.

Make Sure You’re on the Right Platform

If you’re using Facebook but the majority of your target market is on Instagram, you’re missing the mark with your social media marketing campaign. The key is to do the research and determine which platforms your desired audience is using and where they are the most active. You don’t want to bite off more than you can chew by trying to hit all of the platforms, and you won’t have time to keep up with it all if you do. Fine-tune your focus. When you find the sweet spot for your potential customers, you’re going to boost your sales rate.

Bring Your Fans into the Mix (Follower/Influencer Marketing)

Taking advantage of customer loyalty is vital. People who love your product or service are going to be your biggest advocates and allies when it comes to promoting your offerings on social media. You can swap free stuff and discounts for promotion on their posts. Search for your brand, product, catalog, etc., and find the users who are taking photos and talking about your brand on their own. Take a look at their profiles and see who has the biggest following. When the people other people follow talk about your company, the people you’re trying to reach will listen, and then they’ll buy.

Content Creation is Key

The key to selling through social media is creating content that will entertain, inform, and educate your audience. Enticing them to look and watch is the first step. You have create content that interrupts your customers pattern of thoughtlessly scrolling through their newsfeed.The goal is to have those viewers convert to customers. The content you create is the catalyst. It has to be compelling, engaging, and concise. It’s rare that someone is going to watch a how-to video for more than a few minutes, so keep it short and sweet. Try combining your products with other things they like and use, so they can see how it fits into their lifestyle. When you do, you’ll see the results in your sales numbers.

If you’re spending time promoting your business on social media, why not make it count? You can do more than get your name out and chat with your customers. You can build a new customer base and boost your sales with the right social media marketing methods.

Are You Using the Right Social Media Tools?

You must leverage social media marketing to stay in business. Want to make it easier? Check out some tools you should look into using:

·Buffer — schedule posts across platforms, specify timing, and evaluate effectiveness

·Hootsuite — schedule posts in advance and understand analytics to assess and update your content

·Oktopost — geared toward B2B companies, you can manage your social media content, schedule posts, and capture feedback

·Tagboard — listen in on social media discussions to monitor brands and products so you can create content that gets your audience’s attention

If you don’t know if you are implementing this correctly in your business, click HERE to get a free 30-minute Audit of your Social Media. We go over your entire presence online to see where you can optimize to get Maximum results!