Using the word "Could" instead of "Should" gets better results!
Here is how it normally goes - You describe a problem during a meeting. Then you ask your team "What should we do?".
"Should" typically limits possibilities. In fact, a?study published?in?Organizational Behavior and Human Decision Processes?found that "should" usually results in coming up with just two choices, limiting you to an either/or decision.
This is a problem, because as a Harvard?study published?in?Academy of Management Journal?found, using "could" instead of "should" generates a greater number of potential, and better, solutions.
Why? "Should" feels like something you have to do. "Could" opens things up. "Could" implies you haven't narrowed the solution set to a few choices, implying unlimited possibilities.
"Could" feels like something you?get?to do.
As the?researchers write:
The next time you encounter a problem, don't think, "What should I do?" And definitely don't ask, "What should we do?"
Just state the problem and ask, "What?could?we do?"
You'll get much better input.
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Here is what have done to increase businesses possibilities!
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We help employees create the right questions to ignite the type of innovative thinking that is essential to them and their business.
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