Using Website Feedback

How to use website feedback

Website feedback?is information that comes directly from your website – either via human interaction with survey and feedback forms or via other techniques. Feedback is used to help site owners better understand what people are thinking about and how they act when they visit your website and or landing pages.?

Using this information, together with your analytics can be a help toward improving the experience for the surfer, and ultimately meet the website owners’ objectives more efficiently – by getting more sign-ups, conversions, or sales for example.

Website analytics?can help you realize that a high proportion of your visitors are not converting for example, but the numbers alone don’t supply the reason why!

On-page surveys that appear on the page rather like a chatbot window, are the preferred option when asking for feedback directly from visitors. It is, of course, possible to use a pop-up window to elicit a response – but these run a definite risk of annoying the visitor – perhaps encouraging them to leave the wrong kind of feedback!

A?website feedback widget?is a simple button that appears on the edge of the page users click the button to rate their experience, and often ask an open-ended question along the lines of ‘how can we improve this page?

Website feedback pages?are dedicated pages that users can typically access from the contact page.

Website survey questions on a survey page might ask a question like?How can we make this site better??This open-ended question can highlight issues you never even considered.

Where did you first hear about us?

Website analytics can be misleading when it comes to identifying the source of some traffic. If someone hears about your company at a trade show or from a friend, they might Google it to find your website. Your website analytics tool will flag this visit as an ‘organic’ search—even though the real source was word-of-mouth. And that’s why this question is helpful.

Why it matters.

Every time someone uses your website, they’re interacting with your brand. The more usable your website, the happier your visitors will be… and happier visitors are more likely to convert (and recommend you to others).

We recommend making regular, incremental improvements to your website rather than doing a complete redesign, but this approach may not be realistic for you. If you require a complete redesign for whatever reason, collecting user feedback is a must.

How it’s done: Add the website feedback button on every page and a pop-up survey that appears when visitors are about to leave the site.