Using Video to Optimise Customer Engagement and Operations in the Repair Facility

Video marketing will help your auto repair shop gain a competitive edge by providing proper business transparency and education about your specific services. This article will show you how to take advantage of this most effective online marketing strategy to generate more leads and grow effective brand awareness.

While once relegated largely to creative types, video is quickly becoming a necessity for repairers that want to remain relevant. Due to the ability to consume and produce content easily (see: iPhone, Android) the power of video cannot be underestimated.

• Video is the #1 source of information for 66% of people (techjury)
• Video drives SEO (search engine optimisation)
• 39% of businesses gain new customers as a result of branded video content (techjury)
• Video is increasingly being utilised in platforms other than social media such as in emails, newsletters and CRM platforms

Another factor in the proliferation of video content is the availability of SaaS (Software as a Service) apps that quickly and easily produce professional-grade video content. What used to be expensive and cumbersome to create, is now intuitive and efficient.

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