Using video for Internal Comms | S5 E19

The Power of Video in Internal Communications

?? Tune in, get inspired, and listen to the full interview via this link:

https://thebigpicturepeople.co.uk/blog/podcast/using-video-for-internal-comms-s5-e19/

I recently had the pleasure of interviewing talented documentary filmmaker, Pat Taggart . Pat has a wealth of experience in using video to win hearts and business, and in this episode, we dive deep into the transformative power of video in internal communications. Here are some key takeaways and intriguing points from our conversation that I believe will spark your curiosity and encourage you to listen to the full episode.

Key Lessons and Ideas:

• Authenticity Over Perfection: Pat emphasises the importance of authenticity in creating engaging internal communication videos. He shares his early challenges with scripted content and how genuine storytelling can make a significant impact.
• Innovative Approaches with Terracycle: Learn about the innovative video strategies Pat implemented at Terracycle, which revolutionised their internal communications.
• The Shift to Homegrown Content: Discover how the accessibility and quality of smartphone cameras have shifted the industry towards more homegrown video content, making it easier for companies to produce authentic videos.
• Employee Engagement Through Comments: Pat shares his positive experiences with enabling comments on internal videos, highlighting the value of giving employees a voice and fostering open dialogue.
• Balancing Control and Spontaneity: We discuss the delicate balance between controlling the narrative and allowing spontaneity in corporate videos. Pat’s approach of being unscripted yet prepared offers valuable insights.
• The Role of a Single Uploader: Pat advises having one person with the power to upload videos to avoid potential mishaps and ensure content aligns with company culture and climate.
• Avoiding Overly Scripted Content: We explore the pitfalls of involving too many stakeholders early in the video planning process and the importance of maintaining authenticity.
• The Importance of a Clear Goal: Pat stresses that every video should have a clear goal. Creating content for the sake of it is futile; there should always be a desired outcome.
• Trusting the Right Partner: Pat talks about the importance of choosing the right partner for video production and the trust required to let them do their job effectively.
• Handling Red Flags: We discuss situations where it might be best to walk away from a project if the client doesn’t embrace the concept of being genuine and authentic.

Curiosities:

• Non-Verbal Communication: Pat shares fascinating insights into the non-verbal cues he uses to elicit the best responses from interviewees, such as smiling to encourage a relaxed atmosphere.
• Hybrid Video Approaches: Learn about the hybrid approach of combining scripted voiceovers with unscripted interviews to create engaging and informative videos.
• The Sociopath Test: A humorous yet thought-provoking point from Pat – if you’re creating content for yourself, you might be a sociopath! Remember, the content is for your audience.

I hope these highlights have piqued your interest! For a deeper dive into these topics and more, tune in to the full episode.

?? Tune in, get inspired, and listen to the full interview via this link:

https://thebigpicturepeople.co.uk/blog/podcast/using-video-for-internal-comms-s5-e19/

Over 100 previous episodes are available here.

Engaging Internal Comms is now on YouTube

The podcast is now available on YouTube, in addition to other platforms like iTunes and Spotify. I encourage you to subscribe to the show and check out the show notes available on the podcast's website.