Using Video for Branding and Storytelling

9 Video Formats to Tell Stories

Video First is a strategic approach to digital and content marketing that prioritizes video content over other content formats. We now live in the "Video First" times. More and more people prefer video content over other formats, and when they search for a topic on Google, they prefer video content on the topic.

Here are 10 different video formats you can use to diversify your content and effectively build your brand:

1. Interviews:

? ?- Conduct interviews with industry experts, influencers, or notable personalities. This format can provide valuable insights and attract followers to your channel.

2. Vlogs (Video Blogs):

? ?- Share your daily life, behind-the-scenes content, or travel experiences. Vlogs help create a personal connection with your audience by showcasing your personality and lifestyle.

3. Webinars:

? ?- Host webinars on topics relevant to your brand. These can be live or recorded sessions where you share in-depth knowledge, conduct workshops, or engage in Q&A sessions.

4. Tutorials/How-To Videos:

? ?- Create step-by-step guides or instructional videos on specific topics. These videos are highly valuable as they provide practical solutions and demonstrate your expertise.

5. Q&A Sessions:

? ?- Answer questions from your audience. This format can be live or pre-recorded and helps address specific queries, building trust and engagement with your viewers.

6. Storytelling/Narratives:

? ?- Share personal stories, case studies, or client success stories. Storytelling can make your content more engaging and relatable, helping to convey your brand message effectively.

7. Live Streams:

? ?- Engage with your audience in real-time through live streaming. Live streams can include Q&A sessions, product demonstrations, events, or casual chats with your viewers.

8. Educational/Explainer Videos:

? ?- Provide detailed explanations or educational content on complex topics. Use visuals, animations, and clear language to make the information accessible and engaging.

9. Top Lists/Roundups:

? ? - Create videos that list and discuss the top products, tips, tools, or trends in your industry. This format is popular for its concise and informative nature, offering viewers a quick overview of valuable information.

By incorporating these diverse video formats into your content strategy, you can keep your audience engaged, cater to different preferences, and showcase various aspects of your personal brand.

I have created 2 video series, which you may find useful.

Watch Board Talks (for board directors)

Watch Story Talks (for aspiring storytellers)

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Brief Profile

Dr Amit Nagpal is a personal branding and storytelling coach with special interest in brand storytelling, data storytelling and social media marketing through storytelling. He has more than two and a half decades of experience as teacher and practitioner of brand management and media marketing including television, print and digital/new media.

He has co-authored the Amazon bestseller, “Personal Branding, Storytelling and Beyond”. He believes “Digital is Magical” and stories are the most powerful tool to build brands as well as bonds.?He's often sought after for his innovative techniques that blend traditional wisdom with modern research and trends in storytelling.

To know more visit www.dramitnagpal.com or write to me at [email protected]