Using The Trust Triad in Your Email Marketing for Increased Revenue and?Sales
M. Shannon Hernandez
Messaging & Marketing Strategist helping established businesses who have BIG missions and BIG hearts. Fractional CMO | Business Growth Consultant | Author & Keynote Speaker | Founder & Angel Investor
I did some reflecting this past weekend on my biz and life. Ever do that? Sit and think about how far you have come?
In March of 2012, I made a decision that would forever change the face of my business. I decided to go all in on growing my email community.
I’m thankful for my business coach in that first year, Anastacia Brice , who encouraged me to put my ALL into growing my email list and making it the priority for my business.
12 years later, as I look back on this single decision, it has by far been one of the best I have made as business owner:
Of course, like all things in life and business, we learn and grow as we evolve.
The most important thing when you are trying something new?
Just start. Take that first step. And be committed to doing it even if it feels hard, murky, or imperfect.
Along my own email marketing journey, I’ve learned this and would like to share it with you:?
People make an investment based on the amount of trust they have.
This is why we teach THE TRUST TRIAD?—?as a framework to make your email marketing even more effective.
Each “leg” of the trust triad has a PURPOSE?—?and these three areas of trust should be present in all emails you send.
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Is your email communication helping them:
Here are a few questions to ask before you publish your next email:
Would you like to learn more about the power of an email marketing strategy and how to customize it for your company?
If so, I’ll see you there!?
xo,
Helping leaders preserve their passion and purpose in life and career.
1 年Before seeing this model, I hadn't actually thought about building trust in these 3 areas. So good... and helps me to consider how I do this in all my engagements and interactions with my communities. Thanks M. Shannon Hernandez!
Helping leaders tell their story and make every moment count.
1 年It is so true that without Trust nothing else matters. I like how your model also talks about trust in yourself. For me, that also means trusting in your process, and committing to all the experiments that we have to try in our marketing to see what is working, I always appreciate your insights!